Accreditation
Earning your APR (Accredited Public Relations) is a measure of professional experience in the field of public relations. The program recognizes the dedication, energy, perseverance and competence of successful public relations professionals.
How to earn your APR
To become accredited, candidates with five years of experience in public relations submit an application ($400 fee) in December then a work sample in April, followed by reading and preparing for written and oral examinations that take place in October. The program is administered through the National CPRS Council on Accreditation with local support from Accreditation Chairs. In Vancouver our local support includes answering questions, directing candidates to guidelines and reading materials, reviewing work samples and facilitating study sessions to prepare for exams.
More information about APR
For more information go to the CPRS National website or email CPRS Vancouver Board Director, APR Chair Susan Kirk
Why earn your APR/Testimonials
The APR program doesn’t replace other PR programs but rather complements these. Many members have degrees or diplomas and also embark on the year-long program to earn their APR and deepen their knowledge about strategies and Code of Professional Standards.
“I wanted to achieve my APR designation because it demonstrates to the organization I work for and to my PR colleagues the commitment I have to both the practice of public relations and to personal development. Being part of a study group in which “homework” was assigned was a great process because it made me work and reinforced what I did know while pinpointing areas in need of improvement. The APR designation has provided me with a great sense of accomplishment and a big confidence boost. I’m so glad I chose to “just do it.”
- Sharon Shore, APR, Senior Manager, Communications & Media Relations, BC Medical Association
“The APR designation is peer and client recognition that you’re no longer playing public relations. You’re a pro taking a theoretical and practical approach to your business. The program helped move me from PR technician to PR manager, giving me the confidence to fight for a seat at my client’s decision-making table. Enrolling is one of the best decisions I made to advance my career and professional development. The program is manageable even with a full time job and family. Don’t talk yourself out of it. Enroll!”
- Victor Vrsnik , APR, SPIRE Public Relations
“What a great program! You’d be surprised at how much you’ve learned since your first PR job. Basically, the APR program simply helped me focus on and demonstrate what I’ve learned. Becoming an APR is something I should have done long ago.”
- John Kageorge, APR, Vital Communications
Maintaining your APR
Maintaining your APR designation is a milestone on the road of continuous personal growth and credentials. To participate, you as an accredited member record or keep track of qualifying activities from three broad categories (training, professional activities & community service). More information including online tool to track credits is at www.cprs.ca/accreditation.
