• A popular local favourite: The Practice of Public Relations. 9th ed. Fraser P. Seitel. Upper Saddle River NJ: Pearson Prentice Hall; and Toronto: Pearson Prentice Hall Canada, 2004. ISBN: 0-13-102025-0. American, of course, but highly regarded. And wouldn't you have liked to handle those PR challenges at Enron and Worldcom?
• One well known to PR people who go for their APR accreditation: Excellence in Public Relations & Communication Management. James E. Grunig et al. Hillsdale, NJ: Lawrence Erlbaum Associates, 1992. Often called The Bible of PR. It sometimes feels as big and heavy as one, too, but it's as definitive as they come.
• Cases in Public Relations Management, Raymond Simon and Frank Winston Wylie. Lincolnwood, IL: NTC Business Books, 1994.
• Public Relations: The Profession & the Practice, 4th ed. Otis Baskin et al.
  Madison, WI; Toronto: Brown & Benchmark, 1997.
• Public Relation Cases, 4th ed. Jerry A. Hendrix.Belmont, CA; Toronto: Wadsworth Pub. Co., 1998.

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• Handbook for Public Relations Writings: The Essentials of Style and Format. 4th ed. Thomas H. Bivins. Lincolnwood, IL: NTC Business Books, 1999.
• Public Relations Writing: An Issue-Driven Behavioral Approach. 3rd ed. Kerry Tucker et al. Upper Saddle River, NJ: Prentice-Hall, 1997.
• Public Relations Writing and Media Techniques. 3rd ed. Dennis L. Wilcox and Lawrence W. Nolte. New York; Don Mills, ON: Longman, 1997.
• Public Relations Writing: Form & Style. 5th ed. Doug Newsom and Bob J. Carrell. Belmont, CA; Toronto: Wadsworth, 1998.

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• In the News, the Practice of Media Relations in Canada. William Wray Carney. Edmonton: University of Alberta Press, 2002. (ISBN 0-88864-382-9)
• Media Training 101 - A Guide to Meeting the Press. Sally Stewart. Hoboken NJ: John Wiley & Sons, Inc., 2004. (ISBN 0-471-27155-1)
• The Canadian Guide to Managing the Media. Rev. ed. Ed Shiller. Scarborough, ON: Prentice-Hall Canada, 1994
• Canadian News Release Handbook. David Reilley. Victoria, BC: Integrate Pub., 1991
• Media Canada: An Introductory Analysis. 2nd ed. W. I. Romanow and W. C. Soderlund. Toronto: Copp Clark, 1996
• Mediaspeak: The Bold New Guide to Public Relations and Reputation Management. Ian Taylor. Toronto: LB Pub. Services, 1999

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• Public Relations in the Marketing Mix: Introducing Vulnerability Relations. Jordan Goldman. Chicago, IL: NTC Books, 1984
• Value-Added Public Relations: The Secret Weapon of Integrated Marketing. Thomas L. Harris. Lincolnwood, IL: NTC Business Books, 1998

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• Managing a Public Relations Firm for Growth and Profit. A.C. Croft. New York: Hawthorn Press, 1997, 1996
• Managing Systematic and Ethical Public Relations Campaigns. Mark P. McElreath. Madison WI: Brown & Benchmark, 1997
• Strategic Issues Management: Organizations and Public Policy Challenges. Robert L. Heath Thousand Oaks, CA: Sage Publications, 1997

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• Public Relations: Strategies & Tactics. Dennis L. Wilcox et al. New York; Don Mills, Ont: Longman, 1998
• This is PR: The Realities of Public Relations. Doug Newsom et al. Belmont, CA: Wadsworth Pub. Co., 1996

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• Building Your Company's Good Name: How to Create & Protect the Reputation your Organization Wants & Deserves. Davis Young. New York; Toronto: AMACOM, 1996
• How to Manage Your Global Reputation. Michael Morley. New York: New York University Press, 1998
• Waltzing with the Raptors: A Practical Roadmap to Protecting your Company's Reputation. Glen Peters, New York: Wiley, 1999

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• The Father of Spin: Edward L. Bernays and the Birth of Public Relations. Larry Tye. New York: Crown Publishers, 1998

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• Communicating When Your Company is Under Siege: Surviving Public Crisis. 3rd ed. Marion K. Pinsdorf. New York: Fordham University Press, 1999
• Crisis in Organizations. Laurence Barton. Cincinnati IL: South-Western Pub. Co. 1993
• The Essential Guide to Managing Corporate Crises. Ian I. Mitroff. New York: Oxford University Press, 1996

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• Communicating Corporate Change. Bill Quirke. London; New York: McGraw-Hill, 1996
• Integrating Corporate Communications. James L. Horton. Westport CT: Quorum Books, 1995
• Words that Change Minds: Mastering the Language of Influence. Shelle Rose Charvet. Dubuque IA: Kendall/Hunt Pub. Co. 1995

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• Public Relations on the Net. Shel Holtz. New York; Toronto: AMACOM, 1999
• Publicity on the Internet. Steve O'Keefe. New York; Toronto: John Wiley & Sons, 1997

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• The Big Book: Ontario's Advertising & Marketing Source Directory. Toronto: Marketing Magazine. Annual.
• A Guide to Canadian PR Services. Toronto: Maclean Hunter. Annual, issued as a section in the periodical Marketing. O'Dwyers' Directory of Public Relations Firms. New York: J. R. OÕDwyer Co. Biannual Dartnell's Public Relations Handbook 4th ed. Chicago: Dartnell Corporation, 1996
• Lesly's Handbook of Public Relations and Communications. Philip Lesly, ed. Lincolnwood,IL: Contemporary Books, 1998

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• PR Canada: Founded in the Lower Mainland by Kathee Muzin.

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• The CPRS National Resource Library
  Located in Calgary's Mount Royal College, the library offers access to: an extensive collection of English and French public relations case studies; National CPRS Awards of Excellence entries completed by Canadian PR practitioners; accreditation work samples produced since 1988 by successful candidates; and library services provided by the Public Relations Society of America.
  
  Responses to queries are usually processed within 24 hours. A nominal cost to cover mailings and/or late return charges will apply. Entries can be mailed out to you at a cost of $20 for five items. The library has an Internet subject guide that may be of some interest, but databases for research are available only to the college academic community.
  
  You can get more information or access the library by contacting:
  Pam Bannister, Supervisor
  Library, Mount Royal College
  4825 Richard Road SW
  Calgary AB T2P 3T5
  E-mail: pbannister@mtroyal.ca
  Tel: 403-440-7789 Fax: 403-240-5506
  


• The CPRS Collection. The CPRS Collection is a public relations resource centre, consisting of a collection of outstanding journals and books on public relations. It is located at the Toronto Reference Library (Bloor and Yonge Streets in Toronto), and is sponsored by the Canadian Public Relations Society (Toronto) in partnership with the Founding Donors and International Teledata Group.
  
  The collection is searchable by remote across Canada through IntelliSearch (a fee-for-service, bill-back-to-clients product of the Toronto Public Library).

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Communications Consultant