Bridging the gap between Communications & Stakeholder Engagement
April 07, 2021
Effective stakeholder engagement creates positive relationships with the public through the appropriate management of expectations and agreed objectives. It is a critical component to the successful delivery of many projects. Eroding public trust in governments, institutions and organizations have shone a light on the importance of tailored engagement and communications strategies that are fully aligned, with engagement and communication specialists working in tandem. Technology shifts and advancements have made it easier for organizations to amplify their message, but there is still work to be done to ensure organizations are listening to and engaging an empowered stakeholder base.
While the field of stakeholder engagement is closely linked and becoming increasingly integrated with public relations, engagement planning requires different approaches, with unique training and expertise.
During this panel discussion, we will hear from local practitioners with expertise in developing and executing engagement strategies and explore how communicators play a critical role in the engagement process. As our field of practice continues to evolve and the roles and responsibilities we are expected to perform in our day-to-day jobs are changing, this discussion will touch on how stakeholder engagement is transforming our profession and best practices in public relationship management.
- Katie Mai, Leader, Patient Experience and Community Engagement, BC Mental Health & Substance Use Services
- Amanda Mitchell, Public Engagement Specialist, City of Vancouver
- Alex Russell, Principal, Russell Communications
- Devi Goberdhan, Director of Engagement at First Nations Health Authority
- Moderated by Emma Shea, APR, Founder and Senior Consultant, EJS Public Relations Inc.