Special Recognition Days and EDI on Social Media: A Vancity Case Study

January 26, 2022
07:00 PM to 08:30 PM PST
Online Event

Event Description

Hardly a day goes by without some special recognition across social media. National Cupcake Day, anyone? Did you even know there’s even a National Bubble Wrap Appreciation Day? How about National Kazoo Day? How are communicators supposed to handle all these special days on social media?

Lately, special recognition days are becoming increasingly important - especially when they address equity, diversity and inclusion (EDI). 

One company that approaches special days with sensitivity and thoughtfulness is Vancity, so we’re inviting their Lead Social Media Strategist, Amy Elderkin, to talk to CPRS members about how Vancity works with their EDI team to create an inclusive approach to social media.

On their website, Vancity describes their approach to social media: “Vancity is a member-owned, community-based credit union and we strive to develop community value through everything we do. Engaging with our current and future members on issues that matter to them allows us to bring greater impact to the communities we serve.”


Amy Elderkin, Lead Social Media Strategist (Social Media Manager), Vancity

Amy focuses on social media at Vancity. She is also a writer and has also been a small business owner.  As a marketer, it's her job to develop concepts and creative strategy that is on brand and also drive results. She specializes in taking brands and growing their online presence, digital marketing, social media training/coaching/consulting, social media strategy, social media advertising, Facebook advertising, content marketing, brand identity, and project management. Finally, she's passionate about making Vancouver a more fun and engaging place to live.


7:00- Virtual arrivals and CPRS announcements
7:05pm- Land acknowledgement 
7:08pm - Introduction
7:10pm - Vancity, EDI and social media case study presentation by Amy
After presentation - Q+A with guests (moderated by CPRS Vancouver Event Director, Carolyn Rohaly)
8:25pm - Wrap-up
8:30pm - Conclusion


Join CPRS Vancouver for this exciting event!
Register here!


Free for members
Free for student members
$5 for student non-members
$10 for non-members