*This event has been postponed until further notice.
As PR professionals, we understand the nuts and bolts of crafting media releases. Yet, we often spend hours working on pitches that never see the light of day – or even garner a response!
Meanwhile, newsrooms are shrinking and journalists are faced with extreme pressure to produce more stories with fewer resources. Their jobs depend on finding good stories but your pitches are going ignored.
So what’s the disconnect?
You’re not thinking like a journalist.
Your new, life-changing product? The big milestone your company just hit? The industry trend your client is on the cusp of?
None of those stories were presented in a manner that a journalist could translate into a news story. It’s wasting your time and hurting your credibility.
Thandi Fletcher, a former journalist now working as a Senior Media Relations Specialist for the University of British Columbia’s Media Relations Office, connects the dots between the PR and newsroom agendas.
She understands the factors that contribute to the story decisions editors and journalists make every day, and has honed her technique for crafting compelling pitches that get journalists excited.
In this session, we’ll explore:
- How to assess a story’s news value
- How to find the right journalist and media outlet for your story
- Optimal methods for pitching
- How to craft the perfect pitch that journalists just won’t be able to resist (with examples of both successful—and failed—attempts)
- And tips on how to not annoy journalists!