Score Big in Sports Communications

May 24, 2022
05:30 PM to 07:00 PM PST
Webinar
Vancouver
Online Event
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Event Description

Since Vancouver is putting up $5 million toward a provincial bid to bring men's FIFA 2026 World Cup games to the city and since the Olympics and Paralympics just concluded, CPRS Vancouver believes now is the perfect time to have a conversation about sports communications. Join our talented panellists for a 30-minute moderated discussion followed by an engaging audience Q&A.

Agenda:

5:30pm - Land acknowledgement
5:35pm - Announcements
5:40pm - Introductions
5:45pm - 30-minute moderated discussion
6:15pm 30 to 40-minute Q&A with audience
7:00pm - Conclusion

Panelists:

Nadia Flaim, Head of CBC Olympic and Paralympic marketing

Since 2012, Nadia Flaim has led the marketing and communications strategies for CBC Sports, including Hockey Night in Canada, FIFA 2014, Toronto 2015 Pan Am Games, and all Olympic & Paralympic Games programming (Sochi 2014, Rio 2016, PyeongChang 2018, Tokyo 2020, Beijing 2022). During the 2014 to 2016 TV season, she was instrumental in achieving record audiences for the network’s factual and daytime entertainment programs as well.

During her time with CBC/Radio-Canada, she has created innovative and award winning campaigns delivering against all goals and objectives for each property and ensuring a mutually beneficial approach to internal and external partners.

Recognized as a trustworthy, detail orientated, enthusiastic team player dedicated to providing return on investment within a team model, she successfully manages competing priorities while building positive relationships with internal and external stakeholders and clients.

Prior to joining CBC, Flaim worked as a Communications Manager for ABC Life Literacy Canada where she grew the spotlight on adult literacy issues in Canada. She also served as the Communications Manager with the Toronto Blue Jays and Rogers Centre, helping Rogers establish an off-field presence for the team and handle the birth and growth of the Rogers Centre brand and event strategies.

Flaim started her career in the US where she was the Communications and Community Relations Manager for the ECHL Tallahassee Tiger Sharks before joining the Florida State University Women’s Basketball as their Director of Basketball Operations from 2001-2006. During that time, she helped the team reach the NCAA Tournament in back-to-back seasons for the first time in program history. Flaim returned to Canada following her recruitment by the Toronto Blue Jays / Rogers Communications Inc.

Joanna Landsberg, CBC Sports publicist

Joanna is a strong media and communication professional with a Master of Arts (M.A.) focused in Communication and Media Studies from Macquarie University. She attended Seneca journalism school at York University and worked in TV at TSN before going back to school for her Masters in Communications in Australia. She then switched to PR at Bell and Rogers before landing at Astral/Family for 7 years. She has now returned to Sports in her role as CBC Sports Publicist.

Dina Zaid, Marketing and Communications Specialist

Dina Zaid is a marketing and communications leader with over 15 years of industry experience. Dina is currently working for a Canadian energy company, General Fusion, as a Marketing and Communications Specialist. She conceptualizes, implements, and manages comprehensive communications and marketing strategies designed to build relationships with public audiences and stakeholders.

Dina has over 13 years of agency experience in Dubai, United Arab Emirates, where she was responsible for developing marketing and communications strategies with a global footprint. She led the campaigns for FIFA Club World Cup, Abu Dhabi Tourism & Culture Authority global sponsorship of Manchester City FC, European Tour’s DP World Tour Championship and ITU Abu Dhabi International Triathlon.

Dina recently earned her Accreditation in Public Relations designation from the Canadian Public Relations Society. She also has a Bachelor of Business Administration in Marketing and a Master of Business Administration in International Business.

Chris Fairclough, Director of Social Purpose, Community & Stakeholder Engagement, BCLC

Chris leads the Social Purpose, Sustainability, Community Relations and Stakeholder Engagement teams at BCLC. He engages community and academic groups, municipal and business leaders about their own contributions to help create even greater positive impact for society.

Prior to BCLC, Chris worked in marketing and advertising strategy to build positive reputations for some of Canada’s most recognized brands.

He sits on advisory boards for the Kwantlen University School of Business Public Relations Program, the Canadian Football League’s BC Lions Waterboys and the International Ice Hockey Federation World Junior Hockey Championship. When not working, Chris can be found at the ice rink, soccer pitch or baseball diamond coaching his two young boys.

Cecilia Ho, Communications Manager, BC Pavilion Corporation (PavCo)

Cecilia is currently the Communications Manager for PavCo, which owns and operates two world-class facilities, the Vancouver Convention Centre and BC Place. These two iconic Vancouver venues have hosted some of the city’s most exciting international and local sporting events and celebrations. Recently, the Vancouver Convention Centre was also selected to be a core venue for the 2025 Invictus Games. Cecilia is excited to join this prestigious panel to provide a venue perspective on sports communications and discuss what it takes to promote international sporting events.

Like many communications and public relations professionals, Cecilia’s career has spanned many different industries including agriculture, art, gambling and venues. She credits her keen eye for great stories and ability to manage emerging issues to her diverse experience in the field.  

Cecilia holds a master’s degree in communications and technology from the University of Alberta where she focused her research on the use of augmented and virtual reality in learning environments.