This temporary, full-time (35 hours per week) position is available for the period from March 29, 2021 to November 26, 2021. Regular hours of work are Monday to Friday, 8:30 am to 4:30 pm.
Occasional work arrangements at our Coquitlam campus may be required, as will occasional evening and/or weekend work.
What Douglas Offers:
DO what you love. Be good at it. That’s how Douglas College defines a great career. It’s a philosophy that resonates through our classrooms, our offices and our boardrooms. It inspires our students and drives us to make Douglas College one of BC’s Top Employers. We love what we do. And we’re looking for passionate, motivated people to join us in making one of Canada’s best colleges even better.
1. Creates dynamic content
a. Generates and posts dynamic original content, from a variety of sources (College stakeholders, blogs, web, etc.) to social media, college website, digital video board (Omnivex), blog, DC Connect, the app, CRM, and other communication tools.
b. Organizes, prioritizes and schedules content distribution on social media, digital video board (Omnivex), blog, and other communication tools.
c. Ensures accuracy of content by coordinating workflow and collaborating with members of project teams, including external content contributors, employees, students and others.
d. Researches, organizes information and performs interviews for a variety of internal and external communications including: informational copy, promotional copy, marketing copy, College annual/community report, special bulletins, speeches, video scripts, etc.
e. Provides substantive editing, copy-editing and proofreading services for material written by other College employees.
2. Monitors, recommends and communicates on appropriate tools
a. Protects Douglas College’s reputation by monitoring social networks and independently responding to conversations about Douglas College and advises the Manager about items that may adversely affect the College.
b. Maintains high-level of knowledge and keeps apprised of changes to institutional communication tools in order to use the tools as effectively as possible including digital video board (Omnivex) functionality and Moxie software manager, Ellucian app manager, SiteCore website manager, Bonzai SharePoint overlay, Microsoft CRM software, ClickDimensions, Facebook, Twitter, Instagram, SnapChat and others.
c. Approves usage and provides recommendations of digital video board (Omnivex), Douglas College app, social media accounts, and other tools.
d. Educates campus colleagues about traditional, non-traditional and emergent communication channels, and recommends appropriate communication tools to promote their programs, courses, and events.
e. Maintains a comprehensive list of communication channels and tools available to Douglas College employees.
3. Develops and analyzes communication plans
a. Collaborates on development of communication plans for the College, its departments, faculties, and college-wide initiatives that align and support the Douglas College Strategic Plan.
b. Collaborates with Manager, Communications and campus colleagues on college-wide communication projects to define project communication objectives; identify stakeholders, strategies, tactics and timelines; and define how a project’s communication will be deemed successful.
c. Actively seeks partnerships and develops relationships with other campus areas and groups to identify and leverage opportunities for collaborative communication that supports Douglas College’s reputation.
d. Prepares communication analysis reports from a variety of sources (e.g. social media analytics, surveys, Google analytics) to determine the effectiveness of communication plans and makes recommendations for future improvements.
4. Coordinates media relations activities
a. Coordinates media relations outreach for College and college-wide projects including project-specific media relations plans, pitch lists (for traditional and non-traditional outlets), sourcing spokespeople and pitching media.
b. Develops media training materials (e.g. interview questions, briefing notes, etc.) for College spokespeople including president and senior management team, and participates in training with Manager, Communications.
c. Plans, researches, writes, edits and distributes media releases, media advisories, and media kits on College programs, services, issues and special events.
d. Researches and maintains print and electronic media contact list.
e. Communicates with media reporters and editors.
f. Maintains newspaper clipping archive.
g. Analyzes and evaluates media coverage.
5. Performs other duties
a. Assists the Manager of the department when requested
b. Represents the department at internal and external meetings, as requested.
Special Instructions to Applicant:
Interested applicants must submit their application and all required documents online. Qualified internal applicants shall be given first consideration in filling this position.
ALL INTERNAL APPLICATIONS MUST BE RECEIVED BY MARCH 17, 2021.
Please ensure your resume clearly explains how you meet the required knowledge, skills and abilities of the position for which you are applying.
All candidates selected for interview will need to bring original certificates and diplomas of educational credentials noted on their resume.
Quick Link for Direct Access to Posting: https://www.douglascollegecareers.ca/postings/7107