CPRS Video Series: The value of mentorship

CPRS Digital Videographer Carrice Wong sat with Jeff Meerman, APR, Director of Accreditation and Mentorship for CPRS Vancouver to chat about mentorship and its importance in building your career. Jeff began his career in public relations in 1999. He has worked across a number of industry sectors including government, high tech and finance; currently he is the Manager of Corporate and Public Affai...more

CPRS Video Series: How visible are you online?

In today’s competitive market, it is vital to know how to optimize your content so your products and services are found easily. The challenge is to not over-optimize and to know how to dominate the first page of search results. Search Engine Optimization (SEO) is the science and art behind such tactics such as overshadowing negative publicity with positive reviews by having it appear higher in the...more

Journalist Profile: Richard Dal Monte

CPRS Digitial Writer Carrice Wong sat with Richard Dal Monte, Editor of the Tri-City News to find out about his career and what PR pros need to know when pitching him: Richard Dal Monte grew up in East Vancouver and lives in Coquitlam. He earned a BA in English from UBC before completing the Journalism certificate program at Langara College in 1986. He has worked as a community newspaper journali...more

CPRS Video Series: Connecting with Consumers

Jaclyn Cummings is on the in-house PR Team with Vega – the leader in clean, plant-based nutrition in North America. She is involved with the strategic direction of the PR team, heads up spokespeople management as well as leads strategic communications and engagement campaigns for product launches and product marketing. Throughout her career, Jaclyn has successfully secured top-tier national and U...more

CPRS Video Series: Personal Brand Management

When marketing a product the first question you may ask is, “Who is my audience?” Marketing yourself is no different. CPRS's Carrice Wong had the pleasure of discussing personal branding with Kylie McMullan, principal at Finch Media, a marketing and communications consultancy.  Hear what Kylie had to say about the BIG 3 in personal branding: knowing one's audience, owning your elevator pitch and ...more