In Pursuit of My APR: Clay Adams, ABC, APR

In January, Clay Adams, ABC, APR, from CPRS Vancouver also VP of Communications & Public Affairs for Vancouver Coastal Health officially received his well-deserved accreditation. We had the opportunity to hear about his experience and insight, so that others can learn what it takes to become Accredited in Public Relations....more

A Note of Appreciation: Thanking Our Long-standing Members

This November, CPRS Vancouver wants to extend a note of appreciation to our members who have been with us for as many as 50 years. We would like to highlight their achievements and efforts in the field of PR. Without their continuous support and expertise, we would not have been able to become the go-to organization for PR practitioners and communications specialists since 1959....more

Health Care Public Relations Association Integrates with CPRS

The Health Care Public Relations Association (HCPRA) has officially integrated with the Canadian Public Relations Society on November 2, 2015. This announcement was shared with our local Vancouver members at the CPRS Beers N’ Networking event as well as in a message from the CPRS National President, Renee McCloskey....more

How to Write a Press Release

In public relations, there’s no tool that’s used as often as the press release. When it is mastered, it can become a very powerful tool for your PR strategy....more

Event Recap: Panel on Trends in Marketing Communication

CPRS Vancouver invited a talented panel of communication specialists to share trends in marketing communication in this changing environment full of clutter that makes it difficult to get your voice heard. During the breakfast professional development session, they discussed case studies from their work with organizations such as Latergramme, F-Cancer and Slack, as well as emerging trends including message personalization, influencer marketing and mobile marketing....more