Media Spotlight: Fred Lee

  Social columnist/Man-About-Town Fred Lee, regular contributor to the CBC, Vancouver Courier and Province Newspaper Instagram and Twitter: @FredAboutTown What do you love most about your job? I have the best job. I get to cover and share with everyone all the good things that are happening in the Lower Mainland and around B.C - all the A-list happenings, red carpet parties, must-attend galas ...more

Public Relations and Community Investment: The New Face of Brand Loyalty

In today’s competitive marketplace, differentiation is essential. Certainly, public relations professionals have a huge task in shaping how businesses articulate what makes them unique. The role of public relations, in part, is about finding the nuances of a business’s story. This work can engage clients, media and investors alike in a dialogue and create trust within the communities a business ...more

Media Spotlight: Marcella Bernardo News and Content Director, Roundhouse Radio

What do you love most about your job?  Making a difference. When I was a teenager, I thought about becoming a lawyer and was inspired by 1985’s Live Aid concert to pursue journalism. I love meeting people and learning something new every day. Radio also gives me a chance to combine my two loves –news and music. I often joke about being a rock star in my next life. When is the best time to pitch...more

Agency profile: dvinewrites communications

CPRS digital writer Lorna Allen sat down with Danica Jeffery, Principal/Owner of dvinewrites communications to find out more about her agency. Here's what she had to say: Tell us a bit about your career background: I have an eclectic mix of marketing, sales, advertising and event planning that eventually led me to pursue a career in PR/communications. What are your career aspirations: To contin...more

Agency profile: Elettra Communications

CPRS digital writer Lorna Allen sat down with the founders of Elettra Communications to find out more about their agency. Here's what they had to say: When and who founded Elettra Communications?  Elettra Communications was formed in January 2008 by Simone Abt and Gwen Hardy. What was the concept behind the formation of the firm?  We founded Elettra Communications on three guiding principles:...more