Flowery Language: How PR Professionals are Changing the Conversation around Cannabis

From long-time cannabis connoisseurs to anti-weed warriors and all those in between, everyone is talking about legalization. The historic events of October 17 have not only given way to an explosion of conversation regarding the topics of culture, appropriate usage, and economics, but also a surprisingly controversial topic: the language of legalization....more

PR PRACTITIONER PROFILE: LESLEY CHANG

As Communications Manager at Tourism Richmond, Lesley Chang is an expert at showcasing the best that the Lower Mainland has to offer. She also currently serves on the Board of Directors of the Vancouver chapter of the Canadian Public Relations Society. Drawing on her experience in the public, private, and not-for-profit sectors, Leslie speaks to CPRS about her greatest accomplishments, her regrets, and how to get cheeky when applying for a job....more

Meet our Board of Directors: Caeli Turner, Director of Professional Development

With her roots in government and public engagement, Caeli Turner, current Director of Public Affairs at Vancouver Coastal Health, often has her hands (and calendar) full. But, she still finds time in her schedule to mentor those in her field, foster meaningful relationships with her peers, and maybe hike a mountain or two in her spare time....more

How Mark Zuckerberg’s Handling of The Cambridge Analytica Scandal May Actually Be Good For Facebook

In mid-March, when allegations surfaced that Facebook had facilitated the unethical mining and distribution of up to 87 million users’ data, many saw it as a hovering second foot in the grave of the social network. While platforms like Instagram, Snapchat, and YouTube continue to mature and evolve, Facebook had seemingly become.......more

PR Win of The Week: ASOS

For the average retailer, printing 17,000 bags with a typo on them is the stuff of nightmares. But UK fast fashion retailer ASOS recently did just that, and spun the mistake in such a way that they proved themselves anything but average....more

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