Why Google Alerts are a PR Pro’s Secret Weapon

If you’re like me, your days are a whirlwind of activity, from managing staff and event logistics to writing (everything!) and keeping an eye on myriad communications. Google Alerts has proven to be a lifesaver for staying on top of both the online conversations I’m aware of and the ones I’m not....more

No Good Deed: Hired Gun or Conscience?

No Good Deed is a column devoted to the discussion of ethical challenges we may face in our profession. Each issue we’ll feature a member’s dilemma and ask three PR experts to comment on it. We’d love to hear from you, too, so please weigh in on the various “what would you do if…” problems your colleagues are confronted with....more

Flowery Language: How PR Professionals are Changing the Conversation around Cannabis

From long-time cannabis connoisseurs to anti-weed warriors and all those in between, everyone is talking about legalization. The historic events of October 17 have not only given way to an explosion of conversation regarding the topics of culture, appropriate usage, and economics, but also a surprisingly controversial topic: the language of legalization....more

Recap of Communications and Corporate Social Responsibility: working in a world where PR and CSR meet

When your organization deals in alcohol, marijuana, or gambling, communications and corporate social responsibility are bound to collide. And it’s not just about reputation. From substance use to gambling, the government-owned enterprises that oversee these activities in British Columbia share a dual responsibility to both promote their product and the public best interest....more

Interview tips from Vancouver hiring managers

This past week, I had the pleasure of hosting an Interview Skills workshop for women with along with a few other professional colleagues. During the event, Rachel Maxcy conducted a hiring manager panel where we got to hear interview insights from a few talented hiring managers including Bosky Mukherjee, Melanie Ewan, and Dube Toich. Here are a few key take-aways from the event....more