Kerry Sauriol is an influential blogger and Mum of three so juggling her time is a constant battle. Read on to see how she achieves it.
What do you love most about your job?
Blogging has been the proof that 'do what you love' is the absolute truth. I found I loved social media and loved blogging and have turned it into more than just a hobby. Blogging changes every day and I love being part of the evolution.
When is the best time to pitch to you?
Well, I love having a full inbox at the beginning of the week. I love being able to have the time to chat about the pitches during the rest of the week. I am totally for instant gratification when it comes to email.
What do you look for in a story?
Crunchy Carpets is still a rather personal site. It is not a full on review site, so I have to stick with ideas that work with my family. Therefore activities, products or events have to be something that we would genuinely do or like to do.
What’s your biggest bug bare when working with PRs?
Blanket pitches that are so general and impersonal. Pitches that are too one sided. My time is worth a bit, no matter what is being offered. A blog is not just 'free marketing.' I appreciate a pitch that comes from someone who has a least read my blog and the guidelines too.
What’s your average day like?
Get up, check my emails, star the important one's and then take on the kids and get them sorted. Then sit down a gain and tackle emails and any posts that need posted. I spend a fair bit of time on the various social media channels, connecting and networking and seeing what key themes are hitting the parenting circles.
What’s your favourite social network and why?
Twitter. I love Twitter. It has been through Twitter that my greatest connections, friends and opportunities have been found. As a Mom and as business person, growing a strong network there has been key to any sort of success I have had.
What coffee shop are you most likely to be found in?
I dream of sitting in a coffee shop with my laptop. With three kids at home you are more likely to find me hiding up in the bedroom with the door barricaded.
What’s your personal career ambition?
For all my years I really just did work that while enjoyable was more about paying the bills than any sort of career aspirations. I feel that blogging and social media is here to give me an opportunity to make a living doing something that I truly love and am passionate about. I think - especially for mothers - that emotional and financial security comes from building a world where we can shape our work to fit our needs and not the other way around.