Journalist Profile: Jessica Gares

Jessica GaresWe were fortunate to catch a few minutes with Jessica Gares, Senior Producer of the Bill Good Show, one of Western Canada’s most popular morning talk shows.

Jessica prides herself on being a news junkie. Read on to hear more about what makes Jessica tick in the newsroom…

What do you love most about your job?
The power to make a difference and shine the spotlight on issues and stories that are important to all British Columbians.

When is the best time (and worst time) to pitch to you?
The worst time to pitch stories to me is while the show is on the air from 8:35am-12pm and the best time is after the show has wrapped up.

How do you prefer (and least prefer) to be contacted (tel. | email | twitter)?
Email works best for me. If I have a question or an interest then I will follow up. I least prefer being contacted by phone because I often like time to mull the pitch over and will ask for an email anyway.

What do you look for in a story?

An element that will grab the listener's attention and keep it, ideally provoking them to call, email or tweet us.

What’s your biggest bug bare when working with PRs?
When PRs pitch stories that are mainly promotional with little or no news hook.

What’s your average day like?
It’s a fast paced environment from when I arrive at 6am until I leave around 2:30pm. In the morning I’m researching leads and chasing stories for the empty segments for that day's show. Once the show is on the air, I screen all of the calls from listeners, manage breaking news stories and chase segments in advance for the next day’s show.

What’s your favourite social network and why?
Twitter – it’s a great source for segment ideas and inspiration!

What coffee shop are you most likely to be found in?
All of the baristas know my name (and drink) at my local Starbucks.

What’s your personal career ambition?
My long-term goal is to make the transition to TV news producing or reporting.