Rob Lewis is one of the most influential technology writers in town.
He’s President and Editor-in-Chief at Techvibes, one of Canada’s leading technology outlets that covers social, mobile and start-up news.
With more tech start-ups and large corporates establishing offices on the West coast, Vancouver is fast becoming a ‘technology hub’ in Canada – and as a technophile, I’m personally excited about the PR opportunities this brings.
Read on to find out what makes Rob tick, the best way to pitch stories to him and his long-term career ambition to move to the ‘dark side’…
What do you love most about your job?
The diversity. Every day is a different day and I can never predict what I'm going to be working on by the end of the day.
When is the best time to pitch to you?
First thing in the morning when I'm filling out the editorial schedule for the day. If you're in my inbox at the start of a slow news day, you've got a good shot at getting my attention.
What do you look for in a story?
A concise pitch. If you're a start-up, send over three or four lines about your company along with a screenshot. And simply ask if I would like to learn more. If you catch my attention, you'll hear back from me pretty quickly.
What’s your biggest bug bare when working with PRs?
Pitches that would NEVER turn into stories on Techvibes. Spend a few minutes surfing the site and you'll have a pretty good idea if your story will be of interest. And don't pick up the telephone out of the blue. If you think a conversation is imperative for your pitch, schedule it over email.
What’s your average day like?
Long. I'm up before my kids checking my email, news feeds, and Twitter from home. I put in a 9-5 day and after my kids are in bed I'm in front of the computer for two hours prepping East Coast stories for the next day.
What’s your favourite social network and why?
Twitter, hands down. It's a great distribution platform for news outlets and it's becoming a better way to get pitched. 140 characters is a great way to ensure you have a concise pitch.
What coffee shop are you most likely to be found in?
JJ Bean at Homer & Davie in Yaletown.
What’s your personal career ambition?
I'd like to get into Public Relations. ;-)