As a Brit who recently moved to Vancouver, I've got an unusual perspective on the PR scene in the city. Prior to moving here, I was told more than once that Vancouver was “a small fish” in comparison to the PR epicenter of London, my previous home. Having been in the city for a year, I can fairly dispute this: Vancouver is fast becoming a booming hub of PR activity.
Research published by Business in Vancouversupports this. Revenue generated from PR in British Columbia has risen at a rapid rate since 2004, with data from Statistics Canada showing that total industry revenue increased by an impressive 21 per cent in 2010 to $63.9 million.
Vancouver is a hot spot for innovation. CIBC would back my theory: its recent report names British Columbia as having the most start-ups across Canada with 3.7 per cent of the working population being part of a start-up, an amazingly high figure.
With Vancouver's history steeped in the gaming industry, it's not surprising to discover that tech firms are leading the way in Vancouver. As a tech aficionado, I'm delighted with this trend and proud to hear the city being increasingly referred to as the “Silicon Valley of the North.”
I have a second theory as to why Vancouver's PR industry is booming. As all good realtors say, it's all about “location, location, location,” and that's true in the PR industry, too.
Not only is Vancouver in a beautiful spot - it's the reason I moved here - but it's also well-situated to offer PR support to the fast-growing Asia-Pacific region. Many European firms focus their growth on the East Coast of the U.S. West Coast cities like Vancouver are well-placed to strengthen ties with the Asia-Pacific region, which is projected to grow 6.5 per cent in 2012. In fact, partners of our firm recently travelled to the region to increase our connections.
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Charlotte Sherry is an Account Director at Peak Communicators