“The next big thing is the one that makes the last big thing useable” was the key message Tristan Jutras had for the CPRS Professional Development event on Jan. 30.
A supervising producer and host at GetConnected Media, and social media instructor at UBC, Jutras offered his insights into everything a company or PR professional can do to get the most out of their social media efforts.
>Jutras started off by suggesting, “Social media is PR” and pointed out some get confused with its purpose. Marketers view it as a way to sell services and merchandise, but Jutras said it really is all about building and maintaining relationships. Selling may surface later but relationships are the foundation of social media.
Jutras recommended Quora, StumbleUpon, Reddit and Google Plus as social media tools worth checking out. He reminded the audience that “nobody wants more social media sites” and suggested tapping into already developed sites. Google Plus has the capabilities of Twitter, LinkedIn and Facebook all packaged together with the number one search engine in the world. With the rooted name of Google behind it, Jutras suggested Google Plus is in it for the long haul and will continue to grow in popularity. And a Google Plus ranking can help drive higher Google search results.
Jutras also shared his knowledge on tools for managing data, a key thing because an increase in data can causes more problems. Or as he put it - “Mo’ data, mo’ problems.”
When it comes to your individual or company social media footprint, Jutras pointed to a site called WolframAlpha to gain insight into profiles and the size of your social network. He also suggests that people “slice and dice” the junk represented on their Facebook account that has been accumulating for years. Social media monitoring is also an effective tool and this involves signing up for Google Alerts and Twilerts to maintain a constant awareness of what is going on.
Jutras’ presentation was packed with information and to sum it up into a newsletter seems criminal. He saved some of his best advice until the end. One should always try and maintain a gap between the amounts of followers and following on Twitter, so cleaning up Twitter periodically is always effective. Socialbro can help to clean up Twitter and other social media websites. Jutras finally recommended getting involved in social media in the community and knowing the social media influencers in the community.
Jutras maintained a light, humourous presentation and the hour flew by. Any individual can benefit from his amazing breadth of knowledge and for those interested, Jutras has more to share at TristanJutras.com. And just so you know, it’s a Tumblr page!
Alexa Dziubenko is a Public Relations Student at Kwantlen Polytechnic University.