Michelle Lam has joined Peak Communicators as a Social Media Account Executive.
Prior to working at Peak Communicators, Michelle did fundraising, marketing and communications at the Canadian Red Cross, BC SPCA and the Pacific Salmon Foundation. Michelle was responsible for creating successful non-profit online social media marketing and awareness campaigns while establishing strategies for public outreach using online social platforms.
“While few Social Media experts can claim a Science degree on their resume, Michelle demonstrated her marketing and communications skills over the past two years working with the Pacific Salmon Foundation,” says Ross Sullivan, Partner at Peak Communicators. “In interviews Michelle impressed us with her poise and professionalism. We are excited to have her join the Peak team.”
When commenting on her new position, Michelle says: “I’m delighted to be a part of Peak. I highly respect its creative and professional approach to public relations. Upon meeting with the partners and team and learning about their expertise and focus in digital media relations, I knew that Peak was the right place for me. I can’t wait to get started!”
Michelle began her role on January 7th 2013.