It can be a rocky road for budding PR pros. Armed with nothing but their education and a few volunteer experiences, they march bravely into their first PR role. While a lucky few sneak in the industry’s back door with little to no PR specific training, these days “undergraduate degree in a relevant discipline” are words seen more and more frequently on entry level job postings.
For this reason, sufficient education and training is so important for young professionals. When it comes to choosing a program, students are looking for what they’ll need to succeed: a balance between the practical skills employers are looking for, and the critical thinking skills that lead to advanced positions.
University Canada West, a small private university in downtown Vancouver has an innovative solution.
Graduates of Kwantlen’s Public Relations Diploma program—one of BC’s strongest PR programs—can now take advantage of a new block transfer program which will allow them to transfer 60 credits from their diploma towards a Bachelor of Arts in Media and Communications.
Kwantlen can enter into their third year of studies at University Canada West, and enroll in courses that build upon skills they’ve mastered during their time at Kwantlen. In their final year, an intensely practical, real-world focused capstone project, can round out and reinforce everything they’ve learned.
So watch out; with this new program, the talent in young PR pros is about to grow. And for students, it’s a win-win all around as these young professionals are set to enter the workforce even more prepared to take on real world PR.