PR Profile: Fawn Mulcahy

Fawn MulcahyName:  Fawn Mulcahy

Job title: Senior Manager, Sponsorship Marketing, Brand & Communications, RBC; Instructor with the Public Relations Certificate Program and Practicum Coordinator, SFU Continuing Studies; and sole proprietor, The Fawnz Creative Communications.            

Company you work for:  RBC

What made you decide to choose this career path? I did a career aptitude test in high school and Public Relations was one of three recommendations.

Career aspirations: I really try to live by Tina Fey’s secret to success which is to say “Yes” to opportunity.  Being open has led me down paths I never thought I would have taken.  So I plan to keep saying yes, knowing that I’ll always figure it out afterwards.

Greatest career challenge: Time is always a challenge.  I love to read ― everything ― and there’s always so much that I want to share, tweet and post about.

Greatest career success:Nobody can really prepare you for the remarkable sense of pride you feel when your client receives profile in the media. Many of my clients and projects have secured really great media coverage and it never ceases to amaze me how proud I feel to see that their stories are validated and shared.

I also find being an instructor with PR students incredibly rewarding.  I’ve been a part-time instructor for over 10 years now and many of the program grads have gone on and developed successful careers.  It’s really satisfying to work with them as they start their new paths.

Favourite PR/communications campaign: I’ve worked on so many fun programs; it’s really hard to say. From touring the Lower Mainland with a giant, inflatable (and interactive) bowl for a cereal launch to hitting the road with Christina Aguilera’s boy band concert tour on a pager program to the first MMA event in the gardens of the Playboy Mansion, the experiences have been diverse and different.  But that’s truly what I love about the industry ― every day and every program is different.

PR role model: Diana Barkley and Mary Lou Gazeley of The Barkley Gazeley Group provided me with my first opportunity in PR; right out of high school. I will forever be grateful to these two for the chance to work with them and their team, they really launched me into a career that I just love and couldn’t imagine doing anything else.

Best career advice: Don’t under estimate the power of a handwritten thank you card. 

Best place to ‘do coffee’ in Vancouver: Vancouver Art Gallery Cafe.

Favourite journalist/blogger in the city: It could be a career limiting move to answer this question, since there are too many to list. But I must admit that I listen to the Jeff O’Neil Show on 99.3 the Fox during the morning drive. I laugh the entire drive into work. 

Favourite website: Salon.com

Favourite social media site: Pinterest

Fun fact about you: I’m considering launching the Vancouver Chapter of the Will Ferrell Fan Club.

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