PR Student: Amy Chen

AmyWhat’s your name?

Amy Chen

Where are you studying and what’s the name of your program?

Simon Fraser University, Public Relations Certification.

Recent Psychology and Co-op Degree Graduate from Simon Fraser University.

What’s your average day like?

Everyday is a new learning experience with lots of social media, current events and editorials. The evenings usually include reading a good novel, hot yoga, cooking, and spending time with my three puppies.

Are you an ‘early bird’ or ‘night owl’?

I am almost always an early bird. I like to get as much work done during the day so I have time for my family and friends at the end of the day.

What appeals to you most about working in PR?

Being able to integrate my diverse experience and skills in the service I provide.

What’s your dream job?

To be able to work on campaigns and with (non-profit) organizations I truly believe in.

What’s your favourite PR campaign?

“Thai Health Promotion Foundation - Smoking Kid” ( This was a very powerful anti-smoking campaign from the Thai Health Promotion Foundation (THPF). The result of this campaign led to a 40% increase in call inquiries made to the THPF to quit smoking, 5 million YouTube views within 10 days, and international media coverage. This campaign has done well to demonstrate the essence of PR in influencing people’s perceptions through raising awareness, showing facts and spreading messages.

Who is your PR idol?

Kurt Heinrich - A very well rounded and accomplished PR professional who is dedicated to giving back to the community.

What’s your favourite social network?

At the moment, Facebook is my favourite social network because it allows me to stay connected with friends and family.

Which coffee shop are you most likely to frequent?

Caffè Artigiano in Kerrisdale

A fun fact about you:

I love doing community outreach service, especially when it is related to children and animals.