What’s your name?
David Connop Price
Where are you studying and what’s the name of your program?
I’m on the Public Relations Certificate program at Simon Fraser University.
What’s your average day like?
I’m doing my practicum with the great team at Weber Shandwick so there is plenty of variety from day to day. I might be pitching, writing, researching, on a call with the Toronto office or doing a combination of all of those activities. After work, I try to get in a training run to prepare for the Berlin Marathon in September (I've just completed the Vancouver marathon) before relaxing with my wife. My weekends are dominated by running long distances at the minute.
Are you an ‘early bird’ or ‘night owl’?
I’m a night owl when I don’t need to be up early for work.
What appeals to you most about working in PR?
As a former journalist, I naturally like the challenge of telling the stories of an organization or company so they connect with the intended audience.
What’s your dream job?
My dream job is one that will challenge me intellectually, while also providing new and exciting subject matter to engage with on a regular basis. I like exploring the new communication avenues opening up through online and social media so ideally it would incorporate that too.
What’s your favourite PR campaign?
The 2009 Tourism Queensland “Best Job in the World” campaign, which has just been re-launched, was great. The winning candidate for the position of caretaker on Australia’s Hamilton Island was offered AUD $150,000 for a six-month job that came with a rent-free villa and swimming pool. The 12 hours of work per month involved collecting mail and feeding fish. They also had to produce blog posts, photo diary and video updates to attract other people to visit the region. The campaign generated worldwide publicity estimated to be worth AUD $200 million.
Who is your PR idol?
I don’t have idols, but I am a big believer in education so I admire all those people who take time to pass on their PR experience to those keen to learn more.
What’s your favourite social network?
Twitter because if you follow a broad range of people their tweets can take you to interesting corners of the internet that you may not otherwise find.
Which coffee shop are you most likely to frequent?
I don’t drink coffee, but Blenz seems to do a decent line in teas and hot chocolates.
A fun fact about you:
I have flown over Buckingham Palace in a Chinook helicopter on a military flypast.