Agency profile: Communica

Solo3280 0We recently interviewed Emma Shea fromCommunica Public Affairs Inc. to find out more about the company and hear about what's coming up next for the company:

1. When was Communica founded? Who founded Communica? How big is your company?

Recognizing an ever-increasing need for stakeholder engagement and community relations in the oil and gas sector based on changing regulatory requirements, Communica was founded in 2001 by Doug Ford, Principal and Senior Consultant. Since then, Communica has grown from a “1-man band” to over 30 full time employees and associates with two offices. Headquartered in Calgary, our Vancouver office opened in November 2008.

2. What would you say Communica “specializes in”? 

Communica’s core offerings are reflective of the “four service pillars”. These service pillars complement one another and can be used together or separately on a stand-alone basis.

  • Stakeholder engagement and consultation
  • Aboriginal engagement and consultation
  • Corporate communication
  • Stakeholder information management services

3. What does a typical day at Communica look like? 

There is no typical day at Communica! Each department manages projects and special assignments for some of Canada’s largest organizations, facilitating timely regulatory approvals and providing clients with communication solutions.

Most of our work falls within one of our pillars, and on any given day you can find our team planning and implementing strategic public consultation and Aboriginal engagement initiatives. We’re on the ground and active in the communities which our clients operate – whether it’s planning and executing a public open house, facilitating a multi-stakeholder conference, sitting at the table or in the backyard of stakeholder’s homes, or hosting a tour – we’re constantly looking to push our clients towards unique public engagement practices. 

4. What sets your company apart from the others in Vancouver? 

We don’t pretend to do it all. We concentrate on what we know, and do it exceptionally well. Our expertise and experience in stakeholder engagement related to the British Columbia oil and gas industry makes us one-of-a-kind in the Vancouver market.

5. How has the definition of PR changed for Communica? Has it changed any of the work your company does? 

Communica does not feel that the very definition of PR has changed over the years, rather it is the means of communication, and communicating, which are constantly evolving. PR is flexible and adapting every day to the immediacy of market changes through staggering new tools and support platforms. What does remain constant is the importance of face to face communications, especially within our stakeholder and Aboriginal engagement.

6. What would your employees say makes Communica an appealing company to work for? 

Communica is an industry leading organization with a strong and welcoming corporate culture that engages and supports its employee’s every day, and long-term. We financially support extensive professional development opportunities for everyone within our organization.

7. Do you have anything new and exciting coming up? 

As an organization we are always looking to grow, and Communica has several large-scale projects on the go right now for well-known global clients.  We’re actively involved in the Liquid Natural Gas (LNG) sector currently – certainly an exciting opportunity for us, and for the province of BC.

Recently, we hired a new marketing co-ordinator and are actively seeking out sponsorship and event opportunities, including this one with CPRS. These opportunities help us become more actively engaged in our industry as well as with our clients.

8. What is the best way for prospective clients to contact you? 

Clients may directly contact Communica through info@communica.ca, or by visiting/ phoning our Vancouver office. You can also check us out on Twitter (@communicapa) or on LinkedIn.

9. Where do you see Communica in five years? 

Oil and gas projects are increasingly playing a larger role in BC’s economy.  Over the next few years we will continue to work with communities and Aboriginal groups throughout Western Canada to understand these projects and discuss ways we can all benefit, locally and nationally.

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