CPRS digital writer Lorna Allen sat down with Danica Jeffery, Principal/Owner of dvinewrites communications to find out more about her agency.
Here's what she had to say:
Tell us a bit about your career background: I have an eclectic mix of marketing, sales, advertising and event planning that eventually led me to pursue a career in PR/communications.
What are your career aspirations: To continue waking up each day doing what I love in this complex and challenging field of work. Every day is different, every clients' needs are different and that’s what keeps me moving forward and excited!
What has been your greatest career challenge: First off, I think taking the plunge to even start my own business. Secondly, would be growing my business through tumultuous economic times (having launched during the 2007 recession). Whatever doesn’t kill you makes you stronger (and more creative), right? It certainly taught me a lot about being resourceful, working hard and doing my best to please clients.
What has been your greatest career success: Hitting the five year mark as an entrepreneur in this competitive field of work packed with many other talented individuals and boutique agencies. Consistently learning and keeping myself open to new ideas and broadening my network.
Do you have a biggest career mistake or regret: Not trusting my gut instincts, but this led to a learning experience – so there was a silver lining.
What's your favourite PR/communications campaign: Most recently, I loved the Molson Canadian Beer Fridge campaign that ran earlier this summer. Way to make us proud to be beer-drinking Canucks. I’ll, never leave my house without my passport again.
Who is your PR role model: There are so many amazing and talented people working in this industry, many of whom I am lucky to call good friends. I respect those who are out there running their own small firms, but also those doing some amazing things on a corporate level. Narrowing it down, I’ve got two ladies I look up to, both of whom I have been lucky enough to work with in the past and who bring incredible talent and leadership to the PR table: Shelley Mantei (formerly owner of MediaTonicPR) and Joy Jennissen, GM of H+K Strategies. One gave me a ‘start’ working on some big campaigns during the 2010 Olympics in Vancouver and taught me the ‘ropes,’ while the other opened my eyes in a big way to some large-scale client work and intense projects.
What's your best career advice: Life’s to short, love what you do and be true to yourself.
Where's the best place to ‘do coffee’ in Vancouver: So many… My top three would be Giovane Café at the Fairmont Pacific Rim, Bel Café at the Rosewood Hotel Georgia and Revolver in Gastown (I love that global map they’ve got made completely out of nails).
Who is your favourite journalist to pitch to: So hard to name just one! May Globus, Catherine Roscoe Barr, Alexandra Gill, Lucy Hyslop, Richard Wolak, Rick Chung. How’s that for a handful?
Do you have a favourite website: Tablethotels.com (best place to go to dream about travel and vacation-planning)
What's your favourite social media site: Pinterest and Twitter…
Tell us one fun fact about you: I’ve travelled extensively (25+ countries and counting) and spent a year living and working overseas in Taiwan and Hong Kong.