CPRS Video Series: Connecting with Consumers

Vega Video HeadshotJaclyn Cummings is on the in-house PR Team with Vega – the leader in clean, plant-based nutrition in North America. She is involved with the strategic direction of the PR team, heads up spokespeople management as well as leads strategic communications and engagement campaigns for product launches and product marketing.

Throughout her career, Jaclyn has successfully secured top-tier national and US media coverage in outlets including the Globe & Mail, Dr. Oz, the Canadian Press and USA Today. On her own time, she takes full advantage of her newly found West Coast life by enjoying sea wall runs, skiing – downhill and cross-country - and checking out live music shows.

Maintaining and fostering public relationships is what Jaclyn’s team at VEGA strives for daily. By educating, sharing and keeping up to date with their ambassadors they are able to relate to a large consumer market, which ranges from professional athletes to the everyday shoppers. So what makes her PR initiatives spectacular?

Check out what Jaclyn says in a recent video interview:

Follow Jaclyn on Twitter for a combination of PR and tall women fashion tips: @Jaclyn_LC