How have things changed in the PR world? What PR functions should change and what should stay the same? As technology continues to evolve and the demand to stay connected increases, the question remains; does being “plugged-in” mean you are connected?
Margot White is a senior communications and media relations consultant who specializes in strategic communications. She currently counsels corporations, politicians, associations and community-based advocacy organizations, as well as instructs public relations students at Simon Fraser University.
White has held senior positions in prominent organizations such as Weber Shandwick, the College of Dental Surgeons of British Columbia, The Wellesley Hospital and The Canadian Red Cross Society. Clients such as Rio Tinto Alcan, BC Medical Association, ICBC and Bombardier Transportation have relied upon her for help in times of crisis and business challenges.
We had the extreme honour and pleasure of meeting with Margot to discuss some of her observations regarding the current world of public relations today.
Head over to the CPRS Vancouver's YouTube Channel to watch Margot share her meaningful insights and discuss the value that all communicators should strive to provide for colleagues and clients alike.
You can connect with Margot via Twitter @margot_white or on LinkedIn.