Earning your APR is a journey, not a destination!

CPRS Vancouver is holding a free information session on Wednesday, October 1. To register, please click here. See below for more information on the APR Accreditation.


There are many reasons why CPRS members might want to obtain their accreditation in public relations (APR), but one thing is consistent among many of those who went through the program: the experience gleaned by challenging themselves professionally during the process.

When I pursued my APR in 2008/09 the thing that I remember most fondly was the group of PR practitioners I met while studying for the exam. Once a week we got together and discussed issues, current events, exam questions and relevant PR situations and everybody at the table had a slightly different perspective. I've kept in touch with those people and feel a strong connection to those who went through the process with me.

At the time I remember commenting to the Accreditation Director: “Studying for the APR exam is sure hard work and very challenging.”

Her response was that it wouldn’t be worth doing if the process weren’t challenging. How true!

Challenging and rewarding is definitely how I would describe the process and I would highly recommend going for it! Earning your APR with CPRS is a measure of professional experience in the field of public relations and a way to demonstrate strategic thinking.

How to know the APR is for you?

If you're still not convinced if obtaining your APR is right for you at this time in your life, the best way to determine if you're ready is to take the APR self-assessment. You should also take a good look at the Accreditation Handbook which will give you a good idea of the type of information you will be required to learn during the process.

Free information session:

On Wednesday, October 1, CPRS Vancouver will be holding a free information session for those looking to seriously consider applying by the December 1 deadline or next year.

Event time: 5:30 PM to 6:30 PM (PST)

Event location: TD Tower
700 W Georgia St 
3rd Floor 
Vancouver, BC V7Y 1K8

Hope to see you there!