CRPS Digital writer Amanda spoke with representatives from the Canadian Radio-television and Telecommunications Commission (CRTC) to find out a bit more of what attendees can expect to take away from the upcoming CPRS Vancouver Breakfast Speaker’s Series event next Monday, November 17.
Here’s what she had to say:
1. Can you tell us a bit about what the event’s presentations will cover?
Since going into effect on July 1, 2014, many organizations have taken the steps to become compliant with CASL .This session is a great opportunity for businesses to ask outstanding questions they have about Canada’s Anti-Spam Legislation (CASL) directly from the organizing bodies in charge for developing and regulating the legislation: Industry Canada, the organizing body responsible for drafting the legislation and a high overview of what the act entails from the main enforcement agency on compliance, the CRTC.
2. Why is it vital that PR professionals are aware of CASL?
There are many provisions of the act that are important for any organization that sends electronic communications. On top of what has already been in force since July 1, the computer program provisions (software) will be coming into force on January 15th, 2015.
This presentation will explain how the provisions are interpreted, clear up any misconceptions and provide necessary information to ensure your organization is in compliance. Learning the requirements under that section will be a great tool for professionals and allow you to help your clients ensure they are too.
3. What is one key take-away attendees won’t want to miss?
Coming to the session will provide you with the tools and understanding to be sure you are in compliance with CASL.
Cristal Room, Metropolitan Hotel Vancouver
645 Howe Street, Vancouver, BC
Monday, November 17, 2014
7:30 am - Registration & Breakfast
8 am to 9 am - Presentation