Event review: Thriving In An Ever-Changing Media Relations Landscape

Dsc 04762A review of a CPRS event featuring Deborah Folka and the launch of an exciting open communication presentation format:

The Canadian Public Relations Society (CPRS) hosted their first-ever open communicationsevent Wednesday, May 7th, 2014 at the Metropolitan Hotel in Vancouver, BC. The event introduced an exciting new presentation format conceived by CPRS directors of professional development, Joanne Probyn, ReadyGo Media director, and Ange Frymire, Kwantlen Polytechnic University (KPU) instructor. The evening proved to be a huge success and had 45 people in attendance. Thriving in an Ever-Changing Media Relations Landscape facilitated discussion amongst attendees with sophisticated case studies and a panel featuring Deborah Folka, Diana Barkley, Christine Brett and Leah Murphy. Koko Monk Chocolates and KPU sponsored the event.

Deborah Folka led the discussion using two different case studies to engage audience members and panellists helping them clarify the fundamentals of a crisis while revealing insightful stakeholder communications strategies. Audience and panellists unanimously agreed on the crisis communications fundamentals including: 

  • Identifying the crisis level
  • Defining the crisis and the steps needed to fix it
  • Assuring the client of their reputation and privacy

The second case study Folka provided informed the audience of contemporary communications tactics including social media channels such as YouTube for public apologies and Twitter for online discussions. The changing landscape of media relations has shaped the way we communicate with one another–yet crisis communications fundamentals remain essentially the same.

The majority of CPRS members were thrilled by the new open communications format. In addition to fostering conversations throughout the event, everyone networked afterwards while enjoying appetizers and beverages provided by the Metropolitan Hotel.

This event proved the fundamentals of public relations and crisis communications essentially remain the same whereas social media channels have created a means of highly personalized engagement that enhances the public relations professional’s toolkit.

Sydnee Ricci
Public Relations Student