There is no doubt that we live in a multi-screen world. More than 60 per cent of North Americans own smartphones. Add desktop computers, tablets and laptops to the mix and you have more internet-connected devices on the continent than there are people.
How varying screen sizes and the global shift from desktop and laptop computers toward mobile devices affects public relations professionals like you and I, will be discussed at the upcoming CPRS Vancouver speaking series breakfast event on March 19, 2014 at the Metropolitan Hotel.
Guest speakers, Julie Szabo and Darren Barefoot of Capulet Communications will speak about best practices and offer tips and tricks to successfully run communications and social media channels in a multi-screen world. The speakers will also talk about new social media apps specifically for mobile devices.
Like many of you I have only recently grasped how to effectively incorporate social media handles such as Facebook and Twitter into traditional communications strategy and just like that the attention of users has shifted to mobile apps such as Instagram and Snapchat.
The latest trends of private or semi-private social networking apps, such as Snapchat have experts including guest speakers, Julie Szabo and Darren Barefoot intrigued too.
A number of diverse brands including Taco Bell, Juicy Couture, Acura, GrubHub, MTV (UK), HBO and most recently McDonald’s are experimenting with Snapchat.
For those who have not been following this news story, McDonald’s announced the launch of their Snapchat account on Friday, March 21, 2014 via their Twitter account with this tweet: “You snap? We will soon. Add us for a tasty surprise. @Snapchat username: mcdonalds.”
This was a clever tactic for the fast food giant to adopt because Snapchat does not have a search function like other social media apps. In this case, I am sure their users could have guessed but just as with any other communication strategy, the message should be clear and simple.
This week McDonald’s has released snaps featuring Miami Heat basketball star LeBron James, Seattle Seahawks cornerback Richard Sherman, and college football star Johnny Manziel to promote its new Bacon Clubhouse sandwich.
According to Mashable, McDonald’s has already attracted several thousand followers. Mashable also learned that the Snapchat account will be managed by a small in-house PR team with some help from an agency.
Arguably the way brands such as McDonald’s have used Snapchat Stories for marketing is moving Snapchat away from private sharing to a more public function.
While screens and character limits continue to get smaller or be depleted to a image or video, the impact of mobile specific social media apps continues to get bigger.
Join in on the ‘chatter’ at the upcoming CPRS Vancouver speaker series event, 7:30-9:00 am, March 19, 2014 at the Metropolitan Hotel. For more information or to register for Communications Strategies that work in a multi-screen World visit here.