Stache, crumb catcher, lip foliage—however you phrase it, moustaches are in again this November. And whether or not you’re a fan of facial hair, there’s no denying to the global success the Movember movement has seen in attempt to change the face (literally, pun intended) of men’s health.
With so much conversation on social media about Canada’s fastest growing cause-marketing campaigns, it’s no surprise brands have jumped on the opportunity to join the conversation – both to help raise awareness for the cause and increase exposure of their own products or services.
Check out what some Vancouver brands are doing:
Our hometown men on skates, the Vancouver Canucks, have once again challenged Canadian rivals, the Montreal Canadians, to a bet—four Canucks against four Canadians. The team who raises the most money gets to change the losing team’s Twitter and Facebook background for a day. Fans are encouraged to follow #MoCanucks for regular Mo updates.
Granville Island Brewing Co’s (GIB) approach to their Movember campaign is all about creating a conversation. They’ve partnered with local pubs and restaurants such as White Spot, and distributed six different Mo Coasters. Customers are encouraged to take a photo wearing the removable moustache and share it on the GIB Facebook or Twitter page and using the hashtag #GIBmophoto, for a chance to win a prize.
Whole Foods, Vega, and The Vancouver White Caps, have tapped into a popular hobby in Vancouver, to help raise awareness for the cause. As sponsors in this year’s Moustache Miler—a 5km race in Stanley Park—these brands not only have the opportunity to pool resources to make a larger impact for the cause, but will also have their brands seen at a community event built for their target market’s consumers.
Whether you’re sporting a Mo or donating to the cause in another way, it’s great to see participation from such a variety of brands in our community. Aligning your brand to largely successful social campaigns such as Movember is a win-win –both for the cause and increased exposure for your brand in the process.
What’s your favourite Vancouver-based Movember campaign?