What’s your name?
Where are you studying and what’s the name of your program?
I recently completed the public relations certificate program at Simon Fraser University.
Date of Joining CPRS as a student member:
I joined CPRS in November 2013.
What’s your average day like?
Mornings always start with coffee and reviewing the latest news. Then it happens, I become completely consumed in the project that I am working on at the time. Outside of project work I often pay visits to the hot room for yoga practice. Dinner usually involves trying to recreate an element off of the Masterchef television show. From crisping kale to achieving that little jiggle within a well-made panna cotta, I consider myself a dedicated chef. Every day is filled with connecting with friends and family - from a coffee catch up to reenacting scenes from Disney’s Frozen with my niece.
Are you an ‘early bird’ or ‘night owl’?
I have claimed both the title of ‘early bird’ and ‘night owl.’ However, catch me between 9AM and 8PM and I am the hummingbird.
What appeals to you most about working in PR?
Helping others communicate the value of what they can provide to others. Many people have a challenging time with words or expressing ideas. As immigrants to Canada as well as business owners, my parents often struggled with this. I believe that communication is by far the most powerful tool we possess. I want to be in a position where I can help others find the right words in order to showcase the value they can provide to others.
What’s your dream job?
I am a true entrepreneurial advocate. After my internship opportunity with EntrepreneursTV, I realized that being a part of a start up and initiating progress is significantly rewarding. Entrepreneurship can be a strong force in positive change. I want to be in a position to help share and promote new valuable ideas.
What’s your favourite PR campaign?
My favourite campaign is the Love Your Eyes campaign; this campaign was aimed to educate the public on eye health and the importance of seeing a licensed optician. This campaign has been close to my heart since learning about the importance of vision care first hand. They created awareness on an important issue in an innovative and positive way.
Who is your PR idol?
I wouldn't necessarily say that I have a specific PR idol. However, there are numerous instructors from my program who have assisted me tremendously in my development. From hearing about their experiences to being given advice and feedback, they have assisted me in being able to navigate through the industry and put my best foot forward.
What’s your favourite social network?
My favourite social network is Twitter - you can follow me @katrinakamarets. I appreciate constantly being updated on what's happening in my city, but I must admit I cannot seem to unfollow UberFacts. Did you know that "studies show that eating chocolate can improve your math skills"?
Which coffee shop are you most likely to frequent?
I am currently interning in Victoria and have made Macchiato on Broad Street my second home. The baristas are extremely talented to the point that I have a challenging time drinking my coffee due to the exceptional milky art mounted upon my vanilla latte.
A fun fact about you:
I have an interesting obsession with umbrellas to the point that I secretly internally cheer when it rains. I fell in love with the accessory while on my exchange in Italy. I can still remember it like it was yesterday. Standing in the Piazza with a large crowd waiting for an outdoor fashion show to begin. Suddenly, liquid drops started to fall, and the feelings of dark and gloomy began to internalize as it always had before on rainy days. Then sounds of popping began as hundreds of colourful and patterned umbrellas opened and filled the air. I had never seen so much colour on such a gloomy day. I have been an umbrella enthusiast ever since. It acts as a reminder that even in the worst of rainy days we have an opportunity to be bright.