Yumi Ang is the events, art & fashion contributor for Vancouver community blog Hello Vancity. We asked Yumi to tell us about her role and provide insight on how PR professionals should approach her with pitch ideas. Here's what she had to say:
What is your role at Hello Vancity and how long have you been there?
I'm a lifestyle contributor, and lately I have been posting about events, arts and fashion happenings and profiles around Vancouver. I started in September 2012 with Hello Vancity, after chatting it up with James about how I love sneaking my camera into events and concerts. Coincidentally, we both realized that we were hyper technophiles who like to always stay on top of the latest, love to share our knowledge with many and help SMEs (small to medium sized enterprises) and entrepreneurs.
What do you look for in a story?
My Hello Vancity contributions as words are very bite-sized and very photo-journalistic.
I try to always look for something simple and interesting that would peak someone's attention. I try to find those tidbits of new information that can be entertaining and educating at the same time (edu-tainment, awe or aha moments).
What do you love most about blogging for Hello Vancity?
I love meeting new people, especially those who have entrepreneurial or intrepreneurial spirit.
I'm always drawn to individuals and companies that bring to light ideas or new products that can make a part our busy lives easier and better in some way.
It's always fun to see the surprised reactions of the many individuals I meet when I share my brief understanding of their product or industry in one quick sentence. I find when I can find that connection right away, I tend to also pull out fun facts that busy, working professionals would find interesting.
What’s your favourite social network and why?
I can't say there's one favorite. It really depends on who I want to engage with, and they type of messaging they would want to see and share.
Most of the time, I reach for Twitter because it's always updating and it's easy to connect with new people with similar interests.
What’s your most irksome thing a PR can do?
Not mentioning why the story idea / pr might be appealing to me (as a busy creative professional).
What’s the best way for PR’s to approach you with a story idea?
Personalize your greeting, share a comment about one of my latest social network or Hello Vancity updates.
What coffee shop are you most likely to be found in?
I'm flexible based on the neighborhood of the story or people I'm interviewing, so I haven't been able to stay in one spot for long. If it's near my studio, I like to go to Take 5 on Cordova in Gastown.
Known as a Vancouver-based creative professional, Yumi is excited to share her various discoveries as a serial intrapreneur. Away from the computer, you can find and connect with this event-aholic in-person at the many Arts and Culture, Music, Fashion and other Events around Vancouver with camera in-hand. Stay informed by Yumi's visually edu-taining updates on HelloVancity.com and Twitter.