CPRS Video Series: How visible are you online?

In today’s competitive market, it is vital to know how to optimize your content so your products and services are found easily. The challenge is to not over-optimize and to know how to dominate the first page of search results. Search Engine Optimization (SEO) is the science and art behind such tactics such as overshadowing negative publicity with positive reviews by having it appear higher in the search engine results page. Increasing reputation, brand recognition and engagement are joint PR and SEO goals.

Cary Blackburn is the president and technical team leader of Coronation Internet Marketingwith more than 24 years of experience in the marketing industry and 14 years in web design. His team enjoys helping businesses achieve their fullest potential by offering marketing and advertising strategies and services such as SEO, social media marketing, pay-per-click, Google+ local optimization, reputation marketing/management, and web design.

Here are Cary's tips:

Blackburn is a family man who likes to referee minor hockey and is the creator of www.playdowns.com, one of the country’s leading curling websites.

You can connect with Cary on LinkedIn or by email.