Culture and language: A gateway to a career in PR

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Zulfar Azimi, 2013 Torchia Scholarship recipient

After hearing about the Torchia Scholarship from her program coordinator at Algonquin College in Ottawa, Zulfar Azimi knew this was an opportunity she couldn’t pass up.

“I didn’t hesitate for one second,” she says. “I went home and sat down to write the essay for the application about why culture and language are important to my career planning.”

The Torchia Scholarship in Public Relations/Communications, managed and promoted by the Communications + Public Relations Foundation, is awarded annually to the student who best exemplifies the spirit and practice of bilingualism in the Canadian communications and public relations profession.

Now pursuing her Bachelor’s degree at the University of Ottawa, the 2013 scholarship winner is also currently interning at the Department of Foreign Affairs Trade and Development.

“While I was growing up, people around me would always comment on how cool it is to speak four languages. After winning the scholarship, I knew that I wanted to work in a place where I could maximize this skill and put it to good use,” she says.

A lifelong learner, Zulfar says she chose to get into PR because there’s always something new to learn.

“You’re constantly learning and keeping up-to-date with newer information technologies and how you can use that to best optimize your organization or brand,” she says.

It’s her personal brand she hopes to work on after graduation, by experiencing culture first-hand—traveling the world and volunteering at non-profits to gain more experience.

About the scholarship:

To celebrate multilingualism's relevance in today’s field of communications, Torchia Communications established and fund a prestigious bilingual scholarship: Torchia Scholarship in Public Relations and Communications.

The scholarship is valued at: $1,500 and is for one year only.

  • The Scholarship will be awarded to a student who has chosen to study public relations/communications in one of Canada's two official languages that is not his/her first language or mother tongue.
  • The student will be entering his/her second year of undergraduate study [in 2014/15] in public relations/communications at a Canadian university or college,
  • The student must be in either a degree program or a multi-year diploma or certificate program that meets recognized standards of education.

How to apply:

Students interested in applying for the Torchia Scholarship in Public Relations and Communications can download the application forms here.

Deadline for submission: April 30, 2016