Event Recap: Trends You Need to Know for 2015

FolkagraysonprobynThe first Canadian Public Relations Society event of the year featured Rochelle Grayson, a social media master and University of British Columbia instructor. From being nominated for Canada's Top 100 Most Powerful Women to being recognized as Business in Vancouver’s Top Forty Under 40 and Vancouver’s Top 10 Women in Technology -it is no surprise that people flocked to hear Rochelle reveal the technology trends for 2015. Trends You Need to Know attracted a notably large number of new faces. Her presentation was energized, insightful and informative–and very well received according to survey feedback.

In case you missed it, here is a roundup of the top trends from her presentation:

  • The first trend is the growing popularity of technology platforms such as application program interfaces (API) that are built for new products, services and processes. So, start developing new API ideas!

  • The second trend is the smart TV. Have you ever wanted to be on Facebook while pinning a new recipe idea on Pinterest? With the technology behind smart TVs you can do just that and more.

  • The third trend is wearable technology such as the smart watch that track exercise progress. Additionally, she included the internet of things (IOT), vehicle technology, augmented reality and mobile personal remotes.

  • Other trends within the technology sector include micro video and visual photos (including YouTube, Vine and Keek) and branded/native ads (including print, online and video).

  • Trends within content creation include fast-growing social media networks such as Tumblr, Pinterest and Instagram, mobile applications, as well as storytelling. Rochelle recommended that all content creation should be treated as storytelling, adapting to the audience at every opportunity. PR professionals should use storytelling in everyday activities such as social media.

The event took place at the Metropolitan Hotel in downtown Vancouver, BC. Before and after the event, guests networked with one another and Rochelle while enjoying appetizers and beverages provided by the hotel. This event was put on by CPRS director Joanne Probyn and supported by volunteers Sydnee Ricci, Samantha Dutton- Jones and Emily Marroquin.

For more information:

Sydnee Ricci

Kwantlen Polytechnic University Public Relations Student

(778) 873- 7893