“You’ll never know what you’re capable of unless you try.”
This was the advice that convinced this year’s CPRS Vancouver Student Scholarship winner, Vanessa Mora, to apply for the coveted award. Now, with a year of PR training behind her, she’s ready to tackle new challenges—both professionally and personally.
Stepping outside your comfort zone
The CPRS Vancouver Student Scholarship is awarded each year to a student who submits excellent project work for a real-world client. Vanessa gives credit to Ashley Castellan, director of the CPRS Vancouver student portfolio, who gave a presentation to her PR class, for encouraging her to apply.
“It was during a guest speaker presentation at Kwantlen Polytechnic University (KPU) that I was encouraged to learn new things and step outside my comfort zone,” says Mora. “I knew the scholarship was an example of this because passing on the opportunity would be something I would regret.”
As it turns out, she made the right decision.
Now halfway through her diploma program in Public Relations, Mora is excited about her chosen career path and the road that lies ahead.
“What excites me the most is that this field is ever-changing, it’s motivating to know I can use previous experiences for current and future situations, but never in an identical way,” she says, adding that the most valuable take-away from her first year in PR is discovering that your network and net worth are one in the same and that they’re vital to appreciating and maintaining honest that can be useful down the road.
Always more to learn
After completing her program in 2016, Mora plans on continuing her education by completing the Bachelor of Business Administration in Marketing Management degree at KPU. “Marketing is another passion of mine and I am eager to see what I can accomplish with both degrees in the workforce,” she says.
She also intends on taking some much needed time to travel the world and get involved with community programs.
(Video by: Kent Karemaker)