PR Profile: Darren Barefoot of Capulet Communications

Name: Darren BarefootDarrenbarefoot

Job title: Founder, Capulet Communications

Typical day in your job: This year we’re living and working in the south of France, so my day is a little unorthodox. I take the morning off, and work in the afternoon. When I have calls, they’re in the evening, as most of our clients are in North America.

Books you’ve authored: My business partner and I co-authored an e-book, “Getting to First Base: A Social Media Marketing Playbook” and subsequently published an actual book, “Friends with Benefits: A Social Media Marketing Handbook” with No Starch Press.

Most successful or high-profile campaign: It’s a little tricky to assess which of our client’s campaigns have been most successful, as they typically have different goals and reach. We are having fun with Drawn to the Wild at the moment, in which we’re crowdsourcing a new version of a video for Canadian singer Sarah Harmer.

Emerging social media trends you think PR practitioners should be aware of: We mostly work in the non-profit space these days, and before that we worked in the software industry. It’s been interesting to watch the emergence of crowdfunding in both industries. Kickstarter, Indie GoGo and imitators represent a new and exciting model of fundraising, while recent decisions by American federal legislators will make crowdfunded software startups a reality. These are just the latest examples of the tentacles of the crowdsourcing trend, which shows few signs of losing steam.

Your go-to website(s) for social media news: That would have to be Mashable.

Professional/business app(s) you can’t live without: Our business operations are pretty much entirely online these days. We use Google Docs every day, and depend on Harvest for time-tracking, Blinksale for invoicing and Remember the Milk for task management.

Your go-to website(s) for social media news: That would have to be Mashable.

Professional/business app(s) you can’t live without: Our business operations are pretty much entirely online these days. We use Google Docs every day, and depend on Harvest for time-tracking, Blinksale for invoicing and Remember the Milk for task management.

Do you prefer iPhone or Android?:About a decade ago, I switched from Windows to Mac and thus have become a big Apple fanboy. As I get older, I’ve come to appreciate the simplicity of buying a new device from Apple. Life is too short to compare processors and RAM manufacturers. I’m happy to just choose from one of the few Apple models available. My geekier friends bemoan how totally unhackable the iPhone is, but I’m happy to surrender that feature in exchange for an elegant device that (almost) always works.

Anything else you would like to share? We’re currently working on a couple of really interesting research projects that will result in a whitepaper or e-book this fall. If people are interested in learning more or would like to be notified when it comes out, they can sign up for our very occasional newsletter at www.capulet.com or follow me on Twitter at @dbarefoot.

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