Media Spotlight: Marcella Bernardo News and Content Director, Roundhouse Radio

Mb3What do you love most about your job?
Making a difference. When I was a teenager, I thought about becoming a lawyer and was inspired by 1985’s Live Aid concert to pursue journalism.

I love meeting people and learning something new every day. Radio also gives me a chance to combine my two loves –news and music. I often joke about being a rock star in my next life.

When is the best time to pitch to you?
Never at the top of the hour when we’re most likely reading newscasts. Also, not a good idea to call me when there’s breaking news or a major event playing out (election days, mass shootings, international terrorist attack).

What do you look for in a story?
Something that would engage our listeners.  Why should we care?

What’s your biggest pet peeve when working with PRs?
People who don’t understand how precious time is.   I can’t tell you how many times I’ve covered an event in which there were more than five speakers and all I could think was, “I’m on a deadline and you’re wasting my time.”

Know your audience. If I can’t see why my listeners would care about what you’re pitching, there’s really no point.  Also, don’t put out a release and have no one available to speak to it when we reach out for comment.

The best way to reach us is via email at

What’s your average day like?

It varies, but I usually come in to the office between 9:30am and 10am Monday to Friday and rarely leave before 7pm.

As News Director, I’m responsible for mapping out what we cover on a daily basis. At Roundhouse Radio, our primary focus is Vancouver and anything having an impact on our listeners. We only have three reporters during the week, so we have to carefully consider which assignments need to be covered in person, by phone or at all.