The Future of CPRS

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The CPRS National Board is really pleased to see that the buzz around the Future of CPRS continues to gain momentum across the country.

Earlier this summer, we asked members to take the online survey about the trends facing PR practitioners and to provide thoughts around the future of CPRS. The results are now being analyzed, along with the feedback provided at the Kelowna conference delegate discussion led by Dan Tisch APR, FCPRS and the general 2017-member survey.

In September, the Future of CPRS Committee will be providing the CPRS National Board with a ‘what we heard’ report along with a first draft of the CPRS Strategic Framework as well as an updated engagement plan. 

In October, the Future of CPRS Committee will release the draft Strategic Framework and ‘what we heard’ report to the membership and begin executing the engagement plan to facilitate a national discussion on what the CPRS could/should do to best support membership, expand membership and become the professional association of choice for Canada’s PR professionals. It is expected that the engagement will include webinars, online discussions and live presentations across the country to gather further feedback on the direction of the Framework.  These efforts will then result in final changes and recommendations for the final Strategic Framework early in 2018.

From there, the Committee will begin assessing and making recommendations on a management model for the CPRS that best positions the Society to deliver on the Strategic Framework. This will be conducted in early 2018 with a final presentation to the Board in Spring 2018.

CPRS Vancouver has started the planning process for this season's programming, which will focus on these trends and encourage engagement locally. We are currently working to secure a presentation on the "Elevation of PR" white paper and other themes of this nature. We look forward to engaging with you on these important topics this fall and winter. 

CPRS Vancouver Board of Directors