Get to Know Us! 7 insights into CPRS Vancouver and its members

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You may have noticed that March is Membership Month at CPRS, which means if you sign up to be a member this month, you’ll be able to take advantage of some great discounts. Maybe you’ve been thinking of joining @CPRSVancouver, but you need to get to know us a little better before you make that next step. Fair enough. For starters, we like long walks on the beach, puppies and BC wines, but there is a lot more to us than that! We hope these 7 insights will give you more information about who we are and what we do. Check us out, we’d like to get to know you a little better, too!

#Gettoknowus @CPRSVancouver #CPRSProud

  1. Our skill level and experience is diverse

  • 32% of us are junior to mid-level practitioners

  • 29% are managers or senior managers

  • 18% are directors

  • 23% of us are Vice-Presidents, Presidents, CEOs or Principals/Owners

  1. We work in a variety of sectors in our province

  • 26% work in government, regulatory or public sector (non-health care)

  • 12% work in not for profit

  • 11% work in health care

  • 10% work in education

  • 8% work in manufacturing, infrastructure, transportation or energy and natural resources

  • 7% work in tourism, arts or entertainment

  • 5% work in retail

  • 5% work in technology

  • 4% work in media

  1. Most of us work “in-house” as part of a communications team (over 66%), but 18% of us are independent consultants, and 12% of us work at a PR/Communications agency. Some of us are full time students!

  1. The reasons why people have joined CPRS are numerous! Some of those include mentorship, professional development, networking, professional resources, access to the job board, volunteer opportunities, to become Accredited and to stay current in the industry.

  1. We host dozens of events each year for members and non-members alike. These include breakfast speaker events, evening professional development seminars, social networking events, lunch n’ learns, small group meet-ups and webinars. When asked, members overwhelmingly told us they prefer face-to-face events in downtown Vancouver – which is where the majority of our activities take place.

  1. We communicate with members in a variety of ways including emails and phone calls, but one of our more popular methods of communication is our bi-weekly e-newsletter, Essentials. We have over 1000 subscribers to the newsletter which covers membership news (we like bragging about our members!), local events, industry trends and job postings. CPRS national members also receive the national e-newsletter, Communique.

  1. About 25% of CPRS Vancouver members are Accredited in Public Relations and hold the APR designation which identifies practitioners who have depth of experience and competence in the professional practice of public relations. The accreditation program involves a rigorous evaluation of the skills and competencies needed to practice public relations at a senior executive level and establishes standards for professional practice. We’re #CPRSproud of our APRs!

Still need to know a little more? No problem. Visit the membership page on our website to read about the benefits of CPRS. We hope you will join our fantastic community this March.


About the Author

Emma Shea is the President of the Vancouver CPRS chapter and Principal of EJS Public Relations.