Meet our Board of Directors: Darian Kovacs, Director of Sponsorship


CPRS Vancouver is excited to start the 2018/2019 season with some new directors who will help shape content and events for our members this upcoming season. One of these new board members is Darian Kovacs, Principal and Director of Strategy at Jelly Marketing and our new Sponsorship Director.

What first drove you to become involved in communications?

Almira Bardai of Jive PR and her sister are to blame! When I was 14, the Bardai twins were working on a project for the Insurance Corporation of British Columbia. They enlisted a group of students to put on a conference about RoadSense and leadership. I watched, in awe, as Almira plied her trade—bringing newspaper, TV, and radio reporters out to cover the event. I saw the power of media and the way it could broadcast messages in such a powerful way.

What are you most proud of in your career?

2018 has been a big year professionally. It was the fifth birthday for my agency Jelly Digital Marketing and PR and I was graced with an award from other business communicators. But, what I’m most proud of has to be the many non-profit organizations that I’ve managed to help throughout my career. It’s tough trying to raise funds to help others and I’m grateful that I have been able to use my skills to help them make the world a better place.

Is there anything you regret?

Not video documenting my kids and business growth life earlier.I'm documenting life more now but I wish I had created more short videos about where Jelly Digital Marketing and PR was at; documenting Jelly's growth and my kids growth along the way.

If you could give any advice to someone beginning their career in PR/Communications, what would it be?

Take a leap of faith and dive right in. Know that if you have the right tools to succeed, you’ll find a way. Make connections and get to know people in the industry. Knock on doors, cold call or email any potential lead. Most might think this is annoying but these skills are what you will be using for the rest of your communications career. Be humble, know where you are at in your career, and soak up all the knowledge you can from those around you.

How has your involvement with CPRS benefited your career?

CPRS has this innate ability to bring the PR and Communications industry closer together. During my membership, I’ve been able to make valuable connections to like-minded professionals.

What’s the best part about working in communications in Vancouver?

The business community is large and varied. This means that there is a vast swath of communications professionals in a variety of different verticals. From tech to telecom, it’s amazing to be able to discuss the challenges and learn from the professionals around me.

What’s something people may not know about you?

I’ve officiated hundreds of weddings across the Lower Mainland.