Accreditation is a voluntary certification program for public relations professionals that is administered by the Canadian Public Relations Society and identifies practitioners who have depth of experience and competence in the professional practice of public relations.
The program involves a rigorous evaluation of the skills and competencies needed to practice public relations at a senior executive level and establishes standards for professional practice. It measures experience and strategic thinking, not specific academic knowledge; however, it is necessary to have a foundation of knowledge of public relations theory and policy issues to achieve accreditation.
For more information contact CPRS Vancouver Accreditation Directors Patricia MacNeil, APR and Scott Jackson, APR.
WHY EARN YOUR APR?
The APR program doesn’t replace other PR programs but rather complements these. Many members have degrees or diplomas and also embark on the year-long program to earn their APR and deepen their knowledge about strategies and Code of Professional Standards.
You can learn more about the APR and recommendations from those who have pursued the path on the CPRS National website.
MAINTAINING YOUR APR
Maintaining your APR designation is a milestone on the road of continuous personal growth and credentials. To participate, you must record or keep track of qualifying activities from three broad categories (training, professional activities & community service). More information including online tool to track credits is at www.cprs.ca/accreditation.
Thank you to TD (False Creek Branch) for sponsoring CPRS Vancouver’s Accreditation in Public Relations (APR) program by providing its boardroom free of charge for use in Accreditation training. We appreciate TD’s commitment to the society’s continuing education initiatives.
Testimonials from some of Vancouver's APR's
"What an honour to join such a long list of diverse and well respected communicators! Receiving your APR is like a “rite of passage” for the public relations professional, and the process challenged me to critically think about my profession and career, drawing to my attention skills that needed further refinement and development. I walked away having a much greater appreciation and understanding for the complexity of work that my colleagues and I undertake – it made me feel proud of our work and our association. Attaining my APR has been a career highlight and confidence booster, and I would definitely recommend the APR designation as a worthwhile professional development program.”
- Emma Shea, APR, Senior Consultant and BC Operations Manager, Communica Public Affairs
“Achieving accreditation through CPRS is a tremendously distinguished stamp of approval in the often misunderstood public relations industry. The process of applying and taking part in the examination process is a valuable learning experience and an opportunity to validate your skills while expanding your knowledge. CPRS accreditation is also a strong signal to your peers, coworkers, clients and future employers that you are professional, knowledgeable, and focused on best practices. I highly recommend embarking on this journey to anyone who is serious about their communications career.”
- Barb Floden, APR, Community Web Manager, City of Vancouver
“As an accredited communicator, I’ve been offered so many opportunities to meet influential leaders, advance my career and deliver presentations. Clients, colleagues and professionals in the industry recognize that the APR designation demonstrates a refined level of knowledge and skillset. It instills confidence that communications will be effectively managed within an organization and that it will have measurable impact on corporate goals and objectives. Obtaining my APR was definitely time and energy well spent that will continue to pay off for years to come!.”
- Christie Smith, APR, Director of Corporate Relations, Partnerships BC
"Obtaining my APR seemed to be next natural step in my continued development as a senior communications practitioner. This designation signifies the higher standards of professionalism and accountability that is placed on the public relations profession by the CPRS, my peers and the profession, both nationally and globally. It tells clients and employers that you have been recognized by your profession as having the skillset, expertise and knowledge to help the organization achieve is business goals and objectives, and ensure they respect the social license of the community they serve. I highly recommend members pursue their accreditation in their path to ongoing professional development."
- Rashpal Rai, APR, Senior Communications Professional, Director, CPRS National Board of Directors