Canadian Public Relations Society Vancouver

Since 1959, Canadian Public Relations Society Vancouver (CPRS) has served public relations practitioners and communications specialists in British Columbia as a networking and professional development organization.

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What does the Fyre Festival mean for Influencer Marketing

With social media constantly changing and pushing the boundaries for how we market products, events and businesses, influencer marketing has started becoming a large avenue for PR. This can be done in a positive way that connects with audiences, but it hasn’t been done without some bumps down the road.

Strategic Communications: Prepare your next event with a Run of Show

As a Communications professional, your role in events typically goes beyond “simple” day-of execution – though it will likely include that. When planning an event it’s critical to use a strategic approach, much in the same way you would any other project or task.

No Good Deed Dilemma: Am I Ethical or Exclusionary?

No Good Deed is a column devoted to the discussion of ethical challenges we may face in our profession. Each issue we’ll feature a member’s dilemma and ask three PR experts to comment on it. We’d love to hear from you, too, so please weigh in on the various “what would you do if…” problems your colleagues are confronted with.