Mentors

Mentors and mentees - a connection that works

CPRS Vancouver’s Mentorship Program gives PR practitioners a wonderful opportunity to benefit from the guidance of fellow experienced public relations professionals. Mentorship is available for all members, with opportunities for mentorships based on experience, sector, specific skills, and APR designation.

Program Overview

CPRS Vancouver members are invited to apply to be mentors and mentees. Applicants will then be paired to participate in a formal four-month program.  The formal program requires that mentors and mentees: 

  • Commit to the full four months of the mentoring relationship;

  • Attend the kick-off event and end event (dates and delivery format TBD); 

  • Meet at least three times (virtually or by phone) throughout the program; 

  • Report back to CPRS about the mentoring experience;

  • Be punctual and prepared for each meeting;

  • Give advance notice if a meeting must be postponed.

Questions? 

Email Roberta Prattico, Director of Mentorship
 

Matching Mentors and Mentees

Mentors and mentees will be matched based on a number of factors including experience, shared career interests (industry type, organization type, job functions) and location.

2022/23 Applications

General timeline:

  • November 8, 2023 - Registration opens.

  • December 10, 2023 - Application deadline.

  • December 2023 - Formal program mentor/mentee pairings finalized and communicated to participants via email.

  • January 2024 - Kick-off event (details and delivery format TBD)

  • January to April 2024 - Formal one-on-one mentorship program, participants must meet (virtually or by phone) at least three times

  • June 2024 - Wrap-up and participant feedback survey

FAQs

For Mentees

A. This will depend on how many participants we recruit for the program. It is anticipated there will be a higher demand for mentors so it will limit how many people can be paired. We will make every effort to accommodate as many participants as possible. 
A. We will pair candidates based on the type of coaching that is needed. We’ll be screening both mentees and mentors to make the best people possible matches. 
A. This program is free for CPRS Vancouver members. 
A. You are welcome to apply, but you will first need to become a CPRS Vancouver member to be considered as either a mentee or mentor. You can sign up to become a member here
A. In the current climate, we encourage all participants to put member health and safety first.  We encourage mentees and mentors to meet virtually or by phone to set the objectives and outcomes. You can continue to meet virtually or by phone for your remaining meetings.
A. It is expected that each person pay his or her own way.
A. Try your best, since this is about sharing skills more than becoming friends. You are both professionals and have an interest in being in this relationship, so chances are things will go well. But if it is really not working out then e-mail Marsha D’Angelo, our Director of Mentorship at CPRS Vancouver, and she will try to help. 

For Mentors

A.
  • Mentoring keeps you current: your mentee can provide insight into current education tools, trends and skills. Mentoring also allows you to exercise your own skills by applying your knowledge to assisting other professionals. 

  • “It’s too time-consuming.” You are a busy professional and your time is precious, that’s why mentoring only requires a couple of hours of scheduled communication  throughout the four-month program. 

  • “I’ll be barraged with calls and e-mails.” Mentees are aware that the program only requires three meetings, unless otherwise agreed upon. 

  • “I don’t have time for face-to-face meetings.” Your time is valuable and in the current climate CPRS Vancouver is making member safety and health a priority.  Participants may want to meet face-to-face (following guidelines for social distancing)  but are not required to do so.  All meetings can be conducted virtually or by phone throughout the four-month commitment.  

  • Mentoring allows you to give back: as a mentor, you can help shape the next generation of communications professionals and further the industry by setting standards for tomorrow’s practitioners. 

  • Mentoring earns you APR Points: Accredited APR members earn one point/maintenance credit per year (as a professional activity). 

  • Mentoring helps you recruit talent: being a mentor helps you tap into the hidden job market by giving you access to a pool of serious and committed PR professionals. 

  • Mentoring helps you recruit talent: being a mentor helps you tap into the hidden job market by giving you access to a pool of serious and committed PR professionals. 

A. 

  • “It’s too time-consuming.” You are a busy professional and your time is precious, that’s why mentoring only requires a couple of hours of scheduled communication throughout the four-month program. 

  • “I’ll be barraged with calls and e-mails.” Mentees are aware that the program only requires three meetings, unless otherwise agreed upon. 

  • “I don’t have time for face-to-face meetings.” Your time is valuable which is why the program only requires one face-to-face meeting and two other meetings, which do not need to be face-to-face. 

A. Mentors must be professional members of CPRS (national, affiliate or lifetime). 

Contact CPRS Vancouver

Please contact Roberta Prattico, Director of Mentorship, with any comments or questions about the CPRS Vancouver Mentorship Program.

Testimonials

"I am new in Vancouver and the CPRS Mentorship has been an invaluable resource that helped me gain skills and confidence needed to grow in my job and the PR industry. My mentor was a great match. She was caring, organized and great at providing guidance in fields I needed to improve to go one step further in my career, such as press release writing, public speaking and building relationships with journalists. I am still in contact with my mentor and I know I can count on her whenever I need help or advice. I definitely recommend the mentorship program to all new PR practitioners."

- Klaudia

"I’ve always wanted a mentor, but didn’t know how to go about finding one. The CPRS Mentorship Program made it easy to find a mentor in my field who was really interested in guiding me. The mentor I was paired with was awesome – he had great insight and helped me gain confidence in my abilities and instincts. It also helps to share thoughts with someone outside your organization who has a fresh perspective. Though the official course of the program is over, we are still in touch and I am grateful to have this continued guidance. I would highly recommend the CPRS Mentorship program to any budding PR practitioner!"

- Justine