Dave Hollis once said, 'In the rush to return to normal, use this time to consider which parts of normal are worth rushing back to.' This sentiment resonates deeply with us at CPRS Vancouver, as we reflect on the past year and the changes that have impacted our organization and our industry as a whole.
We made big strides in 2022/23 by focusing on what really matters: locally relevant professional development opportunities and consistent communications. We listened to our members and discovered what sets us apart from other professional development opportunities and organizations, creating a leaner and more directed society that ensures our long-term sustainability.
Our efforts have paid off, as evidenced by our 21% increase in membership and a whopping 57% increase in event registrations from the previous year. But we're not content with just being relevant; we're committed to being a critical resource for local PR professionals seeking to advance their careers and hone their skills.
With an experienced and dedicated board supporting these efforts, we plan to continue growing our membership base and delivering professional development and networking opportunities for PR professionals and communicators at every career stage.
As we navigate the evolving professional landscape, we will carefully consider which parts of 'normal' are worth rushing back to, and which new practices and approaches we want to adopt to better serve our members and our community.
Thank you for being along for the ride, and we look forward to continuing this journey with you.
Alexandra Skinner
President, CPRS Vancouver
In advance of our AGM on Sunday, June 4, please see CPRS Vancouver's 2022/23 Report to Members.