5 Unique Features of Using Video Media in Your Communications Efforts

Did you know the second largest search engine available on the internet is YouTube? Videos are a great source of information and present endless possibilities to promote your content and brand. 

In today’s world, your business’s digital marketing strategy must have video in your toolbox. And while this tactic is sometimes overlooked due to high production costs and time, with the support of a digital marketing agency that can offers excellent video production services, you can create a set of videos that can provide better SEO scores and growth for your company. There are also many tools available online that can help you create low-barrier to entry videos that you can employ in your communications strategy. Here are some reasons why video digital marketing is one of the best in its class:

1. It boosts conversion rates

Videos can showcase a product or service you offer better than any other photo or write-up. When people instantly know what they are buying or consuming, they are less likely to back out.

Additionally, the human brain feels more comfortable and excited when given a set of videos to look at. When someone’s interest is piqued, they are more likely to keep engaging with similar content. Videos used correctly can be extremely effective at generating leads and conversions at a high rate.

2. Videos build brand trust

When it comes to recurring sales and brand loyalty, you need to reach a certain level of trust. Fortunately, you can build trust in many ways. Most brands resort to creating top-quality products or provide the best services, while others use a variety of branding techniques to gain their customers’ good faith. Videos undoubtedly build trust, especially if these are created with quality. YouTube has become an excellent platform for product promotion, and the best and most trusted content creators can sell a brand’s line like hotcakes. 

Video Media Leading To Consumer Trust

3. SEO Is welcoming to video

Google is aware that YouTube can be listed as the second-largest search engine in its SEO algorithm. YouTube generates billions of dollars each year and has plenty of potential for effective, user-centric content. If your business’s videos are well produced and integrate SEO practices, these can provide some of the best boosts to your site’s visibility. Matching these videos with website design can reduce bounce rates and rank your site higher

4. Mobile users can easily digest videos

When it comes to consuming media on a mobile device, sometimes reading articles or text can be difficult. Videos, on the other hand, can provide easy to digest content for all users, as these can be viewed instead of continually needing to scroll and read. 

5. Everything is highly explainable with videos

When conducting digital advertising or marketing, using video offers extreme freedom to produce helpful content. If someone does not quite understand how to use a product, the easiest way is to show them. Creating step-by-step procedures is the best way to show how a product works and functions. Additionally, making troubleshooting videos can reduce the load on aftersales support. 

Enjoyable experience from product videos


Video media is one of the best strategies to employ for any business looking to grow. With so much potential to inform and the freedom of creativity and production, utilizing these media forms will make for better growth and boost SEO scores.

Looking for ways to further your career as communication professional? Connect, learn, and contribute with our friends at CPRS Vancouver. Their members work to maintain the highest standards in public relations and communications.