#CPRSVAN60 Series: Enhanced Member Experiences

This year marks CPRS Vancouver’s 60th anniversary. To honour this milestone, we’ve launched #CPRSVAN60, an initiative focused on highlighting some of the amazing work and talented professionals that have contributed to CPRS Vancouver over the last six decades. In this edition, we hear from incoming National President and former CPRS Vancouver board member Victor Vrsnik, MCM APR FCPRS....more

Defining Public Relations

I thought you, my PR peers, might appreciate this. My eldest Kate, five years old, asked what I do for a living. I told her I'm a Public Relations consultant.  "What's that?” she asks. I'm thinking to myself, now is not the time to cite Flynn, Gregory and Valin (2008) with the official Canadian Public Relations Society definition. Instead, I tell her I help one group of people to understand...more

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