No Good Deed: My boss just asked me to find his son an internship at the PR agency we use

No Good Deed is a column devoted to the discussion of ethical challenges we may face in our profession. Each issue we’ll feature a member’s dilemma and ask three PR experts to comment on it. Today’s dilemma: My boss just asked me to find his son an internship at the PR agency we use....more

PR firms must shoulder daily-media burden: insider [Repost]

Vancouver public relations veteran Laura Ballance is not welcoming the downturn in the daily media industry. A repost of Business In Vancouver's story....more

No Good Deed: Experts Weigh In on Ethical Challenges

Welcome to No Good Deed, a new column devoted to the discussion of ethical challenges we may face in our profession. Each issue we’ll feature a member’s dilemma and ask three PR experts to comment on it. We’d love to hear from you, too, so please weigh in on the various “what would you do if…” problems your colleagues are confronted with....more

Member Spotlight: Victor Vrsnik Inducted into CPRS College of Fellows

Among six seasoned communications professional welcomed by the Canadian Public Relations Society (CPRS) into the Society’s College of Fellows is Vancouver CPRS Member, Victor Vrsnik, MCM, APR, FCPRS....more

Effectively Using Earned Media in Today's Digital Space

Today when we talk about earned media, it no longer only entails the traditional media relations that is gaining coverage on broadcast and print media. The new ‘fad’ in PR today still has everything to do with telling compelling stories, but in ways that encourage the organic sharing and conversation about your content by third parties....more

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