What does the Fyre Festival mean for Influencer Marketing

With social media constantly changing and pushing the boundaries for how we market products, events and businesses, influencer marketing has started becoming a large avenue for PR. This can be done in a positive way that connects with audiences, but it hasn’t been done without some bumps down the road....more

Strategic Communications: Prepare your next event with a Run of Show

As a Communications professional, your role in events typically goes beyond “simple” day-of execution – though it will likely include that. When planning an event it’s critical to use a strategic approach, much in the same way you would any other project or task....more

No Good Deed Dilemma: Am I Ethical or Exclusionary?

No Good Deed is a column devoted to the discussion of ethical challenges we may face in our profession. Each issue we’ll feature a member’s dilemma and ask three PR experts to comment on it. We’d love to hear from you, too, so please weigh in on the various “what would you do if…” problems your colleagues are confronted with....more

Taking Your Career into 2019

The flip of the calendar into a new year usually inspires some reflection on where we’re at in our own lives. How did the past year go for me? Did I achieve my goals? How did I grow? Am I satisfied with my career? If your job or skills are something you would like to change or elevate in 2019, CPRS offers some valuable tools to kick-start the process....more

A look back at our fall programming… and getting ready for 2019!

Hello, my fellow PR practitioners! I hope you’ve had a successful and productive fall—as we all head into the holiday season, I want to take a moment to update you on our recent activities....more