Member Spotlight: Victor Vrsnik Inducted into CPRS College of Fellows

Among six seasoned communications professional welcomed by the Canadian Public Relations Society (CPRS) into the Society’s College of Fellows is Vancouver CPRS Member, Victor Vrsnik, MCM, APR, FCPRS....more

Effectively Using Earned Media in Today's Digital Space

Today when we talk about earned media, it no longer only entails the traditional media relations that is gaining coverage on broadcast and print media. The new ‘fad’ in PR today still has everything to do with telling compelling stories, but in ways that encourage the organic sharing and conversation about your content by third parties....more

Health Care Public Relations Association Integrates with CPRS

The Health Care Public Relations Association (HCPRA) has officially integrated with the Canadian Public Relations Society on November 2, 2015. This announcement was shared with our local Vancouver members at the CPRS Beers N’ Networking event as well as in a message from the CPRS National President, Renee McCloskey....more

How to Write a Press Release

In public relations, there’s no tool that’s used as often as the press release. When it is mastered, it can become a very powerful tool for your PR strategy....more

Using Past Ideas To Strengthen Media Campaigns

By harnessing the power of successful campaigns past, Coca-Cola has tapped into the fond memories of Canadian sports fans, to tremendous results. The Toronto Blue Jays are contenders in the World Series playoffs for the first time in 22 years, much to the delight of fans and sponsors alike....more